Entiende cómo utilizar el SMS Marketing en tu estrategia de Black Friday y Buen Fin para generar más leads en tus campañas.
El Black Frida y Buen Fin y es una de las fechas más esperadas por los consumidores latinoamericanos. Es en este momento que las tiendas y el comercio electrónico brindan grandes promociones y los clientes aprovechan las compras.
Para las empresas, el Black Friday y Buen Fin es una gran oportunidad para ganar nuevos clientes y aumentar las ventas. Y una de las formas de hacerlo es mediante el uso de marketing por SMS.
El marketing por SMS es una estrategia de marketing directo que utiliza mensajes de texto para enviar ofertas, promociones, cupones e incluso encuestas de satisfacción del cliente.
En este artículo, le mostraremos cómo usar SMS para habilitar y conquistar clientes potenciales en el Black Friday o Buen Fin ¡Sigue leyendo y descúbrelo!
En Argentina el Black Friday 2021 generó un 76 % más de facturación comparado con 2020, mientras que en México las ventas diarias de Buen Fin 2021 crecieron 38% anual, según datos de AMVO. Lo que significa que el comercio presentó 27,000 millones de pesos mexicanos en ventas promedio por día durante el evento del Buen Fin 2021, al compararlo con los 19,900 millones de pesos mexicanos durante el 2020.
Incluso con esta tasa positiva, el volumen de pedidos disminuyó un 9% en comparación con el período anterior. Sin embargo, el boleto promedio alcanzó el valor de R$ 753 reales, demostrando un aumento del 16% en el poder adquisitivo del consumidor en este momento.
El SMS Marketing es una estrategia efectiva durante el Black Friday por varias razones. En primer lugar, SMS es un canal de marketing directo que se puede personalizar fácilmente para satisfacer las necesidades de los clientes.
Además, el SMS Marketing permite a las empresas enviar ofertas y descuentos exclusivos a los clientes, lo que aumenta sus posibilidades de realizar una compra.
Otro factor que hace que el SMS Marketing sea efectivo es su tasa de apertura, que suele ser muy alta.
Finalmente, el SMS Marketing también es una excelente manera de establecer una relación con los clientes, construyendo una relación a largo plazo.
Mientras que SMS es una herramienta extremadamente poderosa para activar y conquistar clientes potenciales. A continuación, se muestran los mensajes que puedes enviar para activar clientes potenciales en el Black Friday o Buen Fin:
El Black Friday /Buen Fin es una excelente oportunidad para vender más, y el SMS Marketing es una de las mejores formas de lograr este objetivo.
Si aún no utilizas esta función en tu estrategia de ventas, entra en contacto con Sinch y solicita una demostración gratuita. Con nuestra experiencia en este canal, podráa experimentar los beneficios que ofrece, como una mayor proximidad al cliente, buena tasa de apertura de mensajes y conversión, acceso al consumidor sin necesidad de internet y mucho más.
Verás que el SMS Marketing es una herramienta extremadamente efectiva para aumentar tus ventas en el Black Friday y en todas las demás épocas del año.
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