Podcast

Smart Conversations 03: Rotas piratas de SMS: sua empresa pode estar utilizando sem você saber!

Já imaginou pagar por mensagens de texto que nem estão sendo entregues para os seus clientes? No episódio de hoje convidamos Michele Bader e Guilherme Franco, para um bate-papo sobre rotas piratas de SMS

About this episode

O SMS não é só mais uma mensagem de texto. É a solução mais simples e barata para qualquer demanda de comunicação da sua empresa, seja interna ou externa.

Mas nem tudo são flores… Muitas empresas utilizam rotas piratas de SMS e nem sabem disso.

E no episódio de hoje, vamos bater um papo com os Vice presidentes de Vendas e Operações da Sinch para aprender como dentificar se sua empresa está usando uma rota pirata de SMS e a importância de manter os dados dos seus clientes protegidos!

Host

Sylvio Barbosa, Latam Head of Marketing | Sinch

Além de Head do time de Marketing da Sinch para América Latina, Sylvio Leal é professor de Marketing B2B há mais de 17 anos na Fundação Dom Cabral, considerada a 9° melhor escola de negócios do mundo pelo Financial Times Executive Education Ranking 2022.

Convidado

Guilherme Franco, VP of Sales | Sinch

Com uma bagagem de 16 anos gerenciando equipes de Vendas e Business Development, Guilherme Franco já atuou em empresas como Banco HSBC, LinkedIn, e atualmente é o Vice Presidente de Vendas da Sinch

Convidado

Michele Bader, VP of Operations | Sinch

Com mais de 20 anos de experiência com mensageria, Miki Bader foi COO da antiga TWW, empresa de SMS que foi adquirida pela Sinch, onde Miki é hoje Vice Presidente de Operações

Principais Insights

O primeiro SMS da história

A primeira mensagem de texto foi enviada em 1992, 5 anos depois a Nokia lançou o primeiro celular com teclado para facilitar os envios de SMS. Desde então marcas tem utilizado o canal para se comunicar com os clientes

SMS pessoal é diferente de SMS corporativo

As famosas “Chipeiras” costumam se aproveitar dos planos de SMS ilimitados, que as operadoras oferecem para seus consumidores, para fazer disparos corporativos. Preste atenção no remetente. Se o número se parece com um celular pessoal, é uma chipeira. Um SMS corporativo sempre será enviado de um short code ou remetente curto

Todas as áreas podem (e devem) ser envolvidas

Jurídico, Compliance, Engenharia, Compras, TI… Miki e Guilherme discutem a importância dos diversos times da empresa ajudarem na escolha do fornecedor de mensageria. Cada time é capaz de analisar aspectos diferentes da solução e entender se é a ideal para a sua empresa

Highlights do episódio

Antes de contratar, faça uma análise detalhada

“Visite o seu fornecedor, vá conhecer sua estrutura e seus servidores”. Fique atento se ele vende online mas não tem telefone ou endereço físico

Preço não é tudo

“Quando a esmola é demais o santo desconfia”. Empresas não sérias de mensageria podem estar entregando apenas uma parte das suas mensagens e enganando você com relatórios modificados

Além de multas, sua reputação está em jogo

“Algumas empresas já receberam multas de 1 bilhão de reais”. Mas nem tudo é só sobre dinheiro, seus clientes continuarão confiando na sua empresa ao descobrir que seus dados estão em perigo?

Smart Conversations

Confira outros episódios do Smart Conversations e descubra essa e outras histórias!

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