Podcast
No Brasil 99% dos smartphones possuem o WhatsApp instalado. E para explicar o protagonismo desse canal, conversamos com o Marcos Oliveira.
Nesse episódio, recebemos o Marcos Oliveira, que é Head de Business Messaging Partnerships na Meta, para um bate-papo sobre como a parceria entre empresas de mensageria e a Meta está transformando a forma como as marcas se comunicam com os seus consumidores no WhatsApp.
Com 99% dos smartphones no Brasil usando o WhatsApp, descubra como o aplicativo se tornou essencial para engajar e gerar oportunidades de negócios.
Convidada
Como cientista de dados, Marcia Asano sempre defendeu a disseminação e uso de dados estrategicamente nas empresas e organizações. Marcia possui mais de 20 anos de experiência trabalhando com Inteligência Artificial e já foi COO de uma empresa do ramo. Atualmente, Marcia é Vice Presidente Global dos times de Sales Enablement e Deploy da Sinch
Convidado
Formado em Marketing pela ESPM, Marcos Oliveira já trabalhou como Manager de Marketing na Telefonica e Head de Marketing no Google. Marcos é atualmente Head de Business Messaging Partnerships na Meta, onde tem visão ampla de toda a estratégia de canais da empresa, desde o Facebook Messenger, passando pelo Instagram até o WhatsApp
Confira outros episódios do Smart Conversations e descubra essa e outras histórias!
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