Cette année, Picard fête ses 50 ans. 50 ans d’exigence et d’innovation pour sourcer des ingrédients de qualité et imaginer des recettes toujours plus gourmandes. 50 ans de collaboration avec des partenaires passionnés par leur métier et désireux de faire toujours mieux.
Pour célébrer et marquer cet anniversaire, Picard, l’une des marques préférées des Français, a lancé une campagne d’activation omnicanale visant à récompenser ses clients fidèles le jour de leur anniversaire le 15 mai 2024. Lors de leur passage en caisse, en magasin ou sur picard.fr, chaque client bénéficiait de 50 points de fidélité bonus et une chance de gagner l’un des 50 000 cadeaux Picard !
Pour cette célébration marquante, Picard avait plusieurs objectifs :
1. Stimuler les ventes en magasin et en ligne.
2. Renforcer la fidélisation des clients existants.
3. Attirer de nouveaux clients tout en augmentant les conversions.
Proposer une expérience immersive via Rich SMS pour révéler la surprise.
Afin de maximiser l’impact de cette campagne anniversaire, Picard a déployé une stratégie 360° intégrant plusieurs canaux dont le Rich SMS.
Les équipes Sinch ont accompagné Picard dans la conception d’une mécanique Rich SMS ludique et interactive permettant à leurs clients fidèles de découvrir les surprises à l’occasion 50 ans Picard en soufflant les bougies sur l’animation Rich SMS.
Cette initiative s’est parfaitement intégrée dans la stratégie continue de Picard, qui place l’innovation et l’engagement client au cœur de ses actions.
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