PEAK PLANNING STARTS NOW
Get ready now to make more of Peak.
Thinking about Christmas in February? Singles’ Day in March? Congratulations – you’re right on time. Here’s everything you need to lay the groundwork for your best Peak ever.
GET THE GUIDE
To get through to customers during Peak, you need to do things a little (a lot) differently.
Find what’s changed, what high-performing retailers do differently, and what to do before the big rush hits.
GET THE TO-DO LIST
We get it – you’re ready to go, and just need us to point you in the right direction.
You got it. Grab the quick-start guide to get a to-do list you can start on right now.
TAKE THE QUIZ
If you think you’re sorted for Peak, think again. Do you have your data sources sorted? Do you understand your audience segments? Have you nurtured those relationships? Chances are… that’s a no.
So, where are the gaps?
SINCH ENGAGE (AKA MESSAGEMEDIA)
Bring together SMS, WhatsApp, email and more into a single comms channel – Sinch Engage is the easiest way to power your Peak.
DATA RESOURCES
To build relationships with your customers, you need to know who they are and what they want. That all comes down to your data – you need it clean, up-to-date and super segmented.
CUSTOMER NUTURE RESOURCES
Send useful, personalised comms throughout the year, and your customers will almost look forward to your Peak sales messages.
OMNICHANNEL RESOURCES
Your customers are on email… maybe. But they’re also on WhatsApp, text and more. That’s where you need to be.
CAMPAIGN RESOURCES
Now’s the time to start planning some Peak sales campaigns that actually cut through. Here are some best practice tips, ideas and case studies to get you started.
How Clothing the Gaps social enterprise cut through the BF/CM noise with Sinch Engage
Clothing the Gaps’ groundswell of support and brand love wasn’t translating into sales. With Black Friday on its way, the clothing company knew it needed to do more than the email and social marketing it relied on.
“We’d been using email marketing for a long time, and posting to social every day, but weren’t seeing the cut-through,” says Laura Thompson, Gunditjmara woman and CEO, Clothing The Gaps.
With Sinch’s tech and strategic support, Clothing The Gaps added segmented SMS campaigns to the marketing mix that really “paid off”.
“We were just going to send a blast text message to everyone,” says Laura. “But with the support of [Sinch], we segmented data based on products previous customers had purchased”
The results were immediate – the team could see sales spike after each SMS send.
Seeing what smart strategy and clever SMS technology can do, Clothing the Gaps is now working with Sinch to start planning for Peak sales even earlier.
For Clothing The Gaps, the relationship with Sinch goes beyond technology, thanks to a shared purpose and a vision of long-term growth.
APAC EVENTS
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