GUIDE
Black Friday and Cyber Monday aren’t about sending your customers more messages – they’re about sending them the right ones. Discover how to use email and SMS together where it matters most, cut through the noise, and drive sales during the busiest shopping season of the year.
How to earn inbox attention when email is still holiday shoppers’ top channel at 55%, but competition for every send is fiercer than ever.
Proven ways to use SMS and mobile messaging for instant engagement, with open rates of over 90% and 82% of consumers checking texts within five minutes.
How to combine email and SMS for up to 6.6x more purchases per user.
How to protect deliverability and maintain customer trust when email and messaging volumes spike.
Real-world examples from brands using RCS, WhatsApp, and omnichannel messaging to stand out.
In 2025, Sinch powered billions of SMS and email messages during Black Friday and Cyber Monday – and we expect 2026 to be even bigger. This guide brings together fresh consumer insights and proven messaging strategies to help you plan better, reach farther, and turn your busiest season into your best-performing one.
Ready to go beyond the guide? Explore more BFCM resources from Sinch to help you create connected customer experiences across every channel and bring your BFCM vision to life.
