Sinch named 2026 Adobe CXO Technology Partner of the Year for 2026

We’re proud to share that Sinch has been named the 2026 Customer Experience Orchestration (CXO) Technology Partner of the Year by Adobe.

This marks our fourth consecutive Adobe Partner of the Year award. It’s a testament to the strong partnership we’ve built with Adobe and our shared commitment to helping businesses create more connected customer experiences.

Customer expectations are rapidly shifting. People expect fast, personal, and relevant communication at every touchpoint.

That’s where Sinch comes in.

Together with Adobe, Sinch helps brands bring mobile messaging into the heart of the customer journey. By integrating directly with Adobe Journey Optimizer, we make it easy to connect messaging with your data, automation, and decisioning, so every interaction feels timely and relevant.

The result? Customer engagement that feels less like a campaign and more like a conversation.

Our partnership with Adobe keeps evolving — and now, it’s getting even more powerful.

With RCS available,  Adobe customers everywhere can move beyond traditional SMS to deliver richer, more interactive mobile experiences, including:

• Rich, app-like messaging experiences

• Branded and verified communications

• Two-way conversations that drive real engagement

In other words, messaging that looks and feels like your brand — not just another text.

By bringing RCS into Adobe Journey Optimizer, we help brands create immersive mobile experiences at scale, without sacrificing the reliability and global reach messaging is known for. Find out more about the RCS launch in AJO here:

Our collaboration with Adobe is all about helping you connect the dots across your customer experience.  Together, we help brands:

• Orchestrate real-time, cross-channel journeys

• Deliver personalized messaging at scale

• Connect messaging with data, automation, and AI-driven insights

• Create seamless experiences across the entire customer lifecycle

This award reflects more than momentum. It reflects a shared vision for customer experience, where data, creativity, and communication work together in real time.

And if mobile messaging is part of your strategy, we’re here to help you make it count.

Author: Celeste Steele Head of Partner Marketing, NA