White paper showcases Sinch-sponsored study: more than half of enterprises surveyed are increasing investments in CPaaS to power conversational customer engagement.
Nearly 80% of companies have or will implement conversational customer engagement — the practice of communicating interactively with customers from one digital channel to another while retaining context — to improve customer experience, according to new research from IDC commissioned by Sinch. Of those, more than half will do so using a Communications Platform as a Service (CPaaS) to deliver the efficient, hyper-personalized contextual experiences customers want most.
In a new IDC White Paper, “Digital Customer Experience: Leveraging Conversations to Drive Innovation and Differentiation in the Enterprise,” IDC’s Courtney Munroe, Research Vice President for Worldwide Telecommunications Research, analyzes the global survey of customer experience decision-makers at 355 enterprises to provide insights on the use of conversational customer engagement and to assess its impact on business outcomes.
In the IDC White Paper, Munroe explains: “As enterprises emerge from dealing with the impact of COVID-19, re-architecting their IT infrastructure to leverage digital platforms will be a major priority, and customer experience is the top driver of these investments as it directly impacts the organization’s bottom line.”
He goes on to explore the transformations underway at global enterprises as leaders work to build a better customer experience through customer engagements – interactions that are becoming increasingly conversational for good reason.
Multichannel communications have empowered companies to connect with their customers on the channel of their choice, such as SMS, voice, email, Facebook Messenger, WhatsApp or Instagram. It’s through conversational customer engagement that businesses can accelerate CX innovation to build long-term loyalty and drive immediate revenue growth.
Among the IDC White Paper’s highlights:
About Sinch
Sinch brings businesses and people closer with tools enabling personal engagement. Its leading cloud communications platform lets businesses reach every mobile phone on the planet, in seconds or less, through mobile messaging, email, voice and video. Sinch is a trusted software provider to mobile operators, and its platform powers business-critical communications for many of the world’s largest companies. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has local presence in more than 50 countries. Shares are traded at NASDAQ Stockholm: XSTO:SINCH. Visit us at sinch.com.
For further information, please contact:
Jeff Hasen
Vice President, Communications
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