Customer Story
How Switch Nutrition took control of BFCM and scaled campaigns with confidence
Overview
Challenge: Switch Nutrition outgrew manual campaign management. Disconnected tools and limited visibility slowed execution during Black Friday/Cyber Monday (BFCM), forcing the team to react instead of optimise.
Solution: By integrating Shopify, Klaviyo, and Sinch Engage, Switch Nutrition centralized customer data and automated campaign execution—unlocking smarter segmentation, reliable delivery and real-time optimisation.
Results: BFCM went from a high-stress scramble to a well-executed campaign they could measure, learn from, and build on.
“BFCM is our biggest opportunity of the year, but it's also where every weakness in your systems gets exposed. Having the confidence that our campaigns would deliver at scale meant our team could focus on strategy instead of putting out fires.“
BFCM is the Super Bowl of ecommerce. For Switch Nutrition, Australia’s #1 natural supplement store, it’s the moment everything must work perfectly.
But as their community grew past one million customers, so did the complexity. What once worked at a smaller scale started showing cracks. Running promotional campaigns manually across disconnected tools meant the team was spending more time wrangling logistics than crafting the kind of communications their loyal customers expected.
With a growing subscriber list and a packed promotional calendar, Switch Nutrition needed a way to execute high-volume campaigns without losing control of the message, the timing, or the brand experience.
When growth outpaces the plan
As Switch Nutrition’s subscriber list kept growing, it became obvious that their existing approach simply couldn’t keep up. BFCM was approaching, and the team knew that executing at the volumes they needed, while keeping messaging personal and on brand, wasn’t going to happen without a change.
Manual processes that had worked fine at a smaller scale were now a bottleneck. The team needed better visibility into what was resonating, less time spent on execution, and more confidence going into their biggest sales period of the year.
It was time to rethink the approach.
One connected view for total campaign control
Switch Nutrition integrated Shopify with Klaviyo to centralize their customer data and automate their communications and with Sinch powering delivery, they had the infrastructure to scale reliably.
The difference was immediately felt in how the team prepared for BFCM. Instead of cobbling together campaigns across disconnected tools, everything lived in one place. Audience segmentation became straightforward: the right message reached the right customer at the right time, whether they were a first-time buyer or a repeat loyalist.
Real-time performance visibility meant the team wasn’t flying blind. They could see what was working mid-campaign and make smart decisions without waiting for post-send reports. And with automation handling the heavy lifting, the team could stay focused on strategy, not troubleshooting.
Their best BFCM yet and they knew it in real time
The impact showed up where it mattered most. The pre-sale period alone delivered a 2,000%+ ROI. Even Cyber Monday, historically the toughest day to cut through the noise, came in at 1,000%+ uplift. In total, over 490 sales were recovered that might otherwise have been lost.
Beyond the numbers, the team felt the shift. BFCM went from a high-stress scramble to a well-executed campaign they could measure, learn from, and build on. With clear visibility into what worked and why, Switch Nutrition isn’t just better equipped for next BFCM, they’re set up to keep improving every time.
