Adobe Journey Optimizer

Embed Sinch messaging APIs into Adobe Journey Optimizer to send personalized SMS, MMS, and RCS messages (coming soon) in real time. No coding or platform switching required.
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Turn journeys into mobile conversations

Adobe Journey Optimizer gives brands the power to automate customer journeys across channels. With Sinch’s native integration, marketers can add SMS, MMS, and RCS messaging (coming soon) to AJO workflows, so they can reach customers on their preferred mobile channels. This integration supports global coverage, unified analytics, and reliable delivery. Teams can launch, test, and optimize campaigns quickly.

  • Native SMS and MMS inside Adobe Journey Optimizer (RCS coming soon)
  • Intelligent SMS-to-RCS upscaling for richer interactions
  • Point-and-click setup with no developer resources needed
  • Unified journey analytics within Adobe reporting
  • Worldwide network for reliable message delivery
  • Connect to 14 channels like WhatsApp, Messenger, and more with the Conversation API

Mobile moments that move customers 

Secure alerts

Trigger real-time SMS fraud alerts, automated appointment reminders for wealth advisors, and targeted campaigns for new financial products like mortgage loans.

Convenient travel updates

Deliver a mobile boarding pass via MMS along with flight details, so travelers have all the information in their messaging app.

Appointment management

Send an RCS message 24 hours before a booking to confirm or reschedule. Customer replies trigger the next step automatically.

Personalized retail order fulfillment

Let customers know when an order ships via SMS, then share unboxing tips and related products in a post-delivery MMS.
Image for Quick, code-free configuration

Quick, code-free configuration

Set up Sinch messaging in Adobe Journey Optimizer in minutes.

  • Step 1: Configure the Sinch SMS/MMS channel in AJO and enter your Sinch credentials.

  • Step 2: Start a journey using a real-time event, condition, or audience segment.

  • Step 3: Drag the Sinch SMS or MMS action onto the journey canvas.

  • Step 4: Personalize copy and media with profile attributes and event data, then launch.

WHY CHOOSE SINCH?

The Sinch difference

Sinch is a designated Adobe Platinum Technology Resell Partner and has been named Adobe Partner of the Year for three consecutive years, most recently as the 2025 Unified Customer Experience Technology Partner of the Year.

Global reach and reliability

Deliver every message on time with Sinch’s carrier-grade network spanning 200+ countries.

Marketer-friendly tools

Launch, test, and optimize mobile campaigns directly in Adobe Journey Optimizer. No code required.

Award-winning partnership

We’ve been named Adobe Partner of the Year for three consecutive years, ensuring robust, future-proof integrations.

Section FAQ

Frequently asked questions

Simply configure the Sinch SMS/MMS channel in AJO, enter your Sinch credentials, drag the action onto your journey, and personalize your message. No coding required.

Native SMS and MMS are available now, with RCS launching soon. Additional channels can be accessed via the Sinch Conversation API using Custom Actions or Providers.

The integration is point-and-click, but some technical setup is required if you extend to all channels via the Conversation API.

The integration detects RCS-enabled devices and automatically upgrades messages to branded RCS, reverting to SMS if RCS is not supported.

You need an Adobe Journey Optimizer license, a Sinch SMS REST API account, and a Sinch Conversation API account for MMS and RCS.

Yes. Delivery, engagement, and conversion metrics for SMS and MMS are available with other channel data in Adobe’s reporting.


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