Engage

Product Updates

September 2026

September 18, 2026

Let your HubSpot Breeze Agents text for you

Sinch's Send SMS action lets any Breeze Agent research a contact, draft a personalized text, and send it over SMS — with your approval, and without leaving HubSpot. MMS, RCS, and WhatsApp are coming soon.
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July 2026

July 29, 2026

Improve your messaging delivery and reduce costs with number validation for Sinch Engage.

Before you hit send, know your list is clean. Sinch Engage now lets you verify whether a number is active and able to receive SMS — cutting wasted spend and keeping your campaigns focused on contacts who can actually hear from you.
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May 2026

May 13, 2026

NetSuite AI assistant: Let AI handle the follow-up 

You can now let AI read incoming SMS replies, suggest the right action, and carry it out once you approve, without leaving NetSuite.
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April 2026

April 10, 2026

Redesigned Campaign Metrics Dashboard: Measure your total messaging performance 

You can now view and analyze aggregated data from all your campaigns in a single, unified dashboard. Spot trends, understand what’s working, and optimize your messaging strategy in Sinch Engage.
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April 6, 2026

E-commerce RCS Carousels: Import products directly from your store into RCS campaigns

If you have an e-commerce store connected, you can now pull product information directly from your store into beautiful, engaging RCS rich cards. Reduce manual effort, create campaigns faster, and drive more sales.
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April 6, 2026

HubSpot Custom Objects Integration: Automate messaging using your unique business data

You can now trigger automated messaging workflows using your own custom data, not just standard objects. This opens up endless possibilities to save time and admin effort in HubSpot CRM.
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March 2026

March 26, 2026

HubSpot Conversational UI view: Message contacts right from the contact record with Sinch Engage

Now live in our HubSpot Integration: a brand new HubSpot conversational interface where you can instantly send, schedule, and receive SMS, MMS, and RCS messages directly from the CRM.
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January 2026

January 19, 2026

HubSpot Help Desk AI Agent: Sinch Engage now uses HubSpot’s AI for faster, automated support 

With HubSpot's AI Customer Agent and Sinch Engage, bring intelligent customer support via SMS into HubSpot Help Desk. Resolve questions faster, free up human agents, and improve customer satisfaction.
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December 2025

December 5, 2025

RCS in Sinch Engage: Rich, branded messaging in the native inbox

RCS is now available across Sinch Engage so you can send rich, branded, interactive messages – whether you want to send from our web app, API, or our HubSpot integration (with more integrations to come). 
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October 2025

October 10, 2025

Introducing: AI-powered SMS workflows for NetSuite, powered by Sinch Engage

You can now set up AI-powered SMS workflows in NetSuite with Sinch Engage – automate messages faster, personalize at scale, and save hours of manual work.
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