Customer Story
How an Australian battery business used SMS to boost abandoned cart recovery and store traffic
Overview
Challenge: Traditional channels like Facebook ads were delivering less cut-through, while the business needed a quicker way to promote sales, support growth and reach customers directly in an increasingly busy market.
Solution: Sinch Engage gave the company a fast, easy-to-use SMS channel that worked well with Shopify and helped the team launch promotions and abandoned cart messages quickly.
Results: Higher website traffic, stronger abandoned cart conversion, increased in-store sales during key campaigns and high ROI at a low per-message cost.
“We sent our first SMS campaign for end-of-financial-year, and almost immediately, our number of website visitors started going up. MessageMedia was a big part of us hitting our sales target that month.“
When a market gets noisier, speed and cut-through start to matter more than ever. That was the situation for this Australian battery business, which had already tried a wide range of marketing channels but needed a faster, more direct way to reach customers as competition increased.
Originally an ecommerce-only retailer, the company had built its business on finding new ways to connect with customers directly. But changing ad performance and platform updates were making that harder. With ambitious sales targets and plans to expand its retail footprint, the team needed a channel that could help promote offers quickly, support product launches and drive action without the delays of more crowded channels.
SMS became that channel. The team had seen its impact before, and after adopting Sinch Engage (formerly MessageMedia), they quickly put it to work for promotional campaigns and ecommerce activity. The platform’s Shopify compatibility and simple scheduling workflow made it easy to launch campaigns fast, often in just 15 minutes, without the need for extra design or long setup times.
Faster campaigns with immediate impact
The company says it saw results straight away. Its first SMS campaign, sent during an end-of-financial-year promotion, led to an almost immediate increase in website traffic and helped the business hit its sales target for the month. For a team looking for a more agile channel, that early response gave SMS clear credibility.
SMS also proved valuable during major retail moments. During Black Friday, when inboxes and social feeds were already crowded, the business used text messaging to cut through the noise. According to the case study, the store was “pumping within an hour,” and in-store sales increased significantly as a result.
Recovering carts and improving ROI
One of the strongest use cases was abandoned cart recovery. The team set up SMS to go out within five minutes of a cart being abandoned, and says that this has increased conversion rates. That immediacy helped the business reconnect with shoppers while purchase intent was still high.
Cost efficiency also mattered. The case study says SMS could reach 10,000 people for about $700, giving the team a lower-cost way to generate strong returns compared with more expensive channels like Google Ads. For a business trying to balance growth with marketing efficiency, that made SMS an attractive addition to the mix.
Built for quick-turn promotions
Ease of execution is another reason the channel worked. The marketing specialist says campaigns could be scheduled quickly through the app, making SMS especially useful when the team needed to turn around a promotion at short notice. That practicality is important in a retail environment where timing can directly affect campaign performance.
