Chapter 2

Building trust, one RCS message at a time

Do you hesitate to engage with texts from unknown senders? So do your customers.

RCS adds extra credibility to your texts, ensuring they're recognized and trusted instantly, every time.
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87%

of consumers actively avoid buying from brands they don’t trust

71%

of customers will cut ties if that trust is broken

Branded. Verified. Trusted.

Did you know that 87% of consumers actively avoid buying from brands they don’t trust, and 71% of customers will cut ties if that trust is broken? Establishing trust with your customers is essential for building a strong relationship – one where they remain engaged, informed, safe, and happy.

Luckily, there’s a solution for that. 

With RCS, every message is branded and verified and lands straight in your customer’s native mobile messaging app, ensuring a secure, reliable experience.  

Let’s break down how it works. 

Get recognized instantly

With RCS, your customers never have to wonder, “who’s this?” again – your verified sender profile displays your brand name and logo in every message. Instant recognition means zero guesswork, and total confidence in your messages.
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Trustworthy interactions, every time

As a user, engaging with a verified sender profile gives you extra peace of mind for important updates like one-time passwords or fraud alerts. RCS helps build trust by making interactions feel more familiar and authentic.
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Say “goodbye” to spam

Spam and unwanted messages? No, thank you. Only verified businesses get to send branded RCS messages, so your customers get messages they can trust from brands they know – no shady senders allowed.
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Messaging that respects boundaries

Customers call the shots. They only get messages they’ve signed up for – so it’s totally on their terms. Plus, RCS supports encryption to keep those interactions secure and private. And for your business? You’re reaching an audience that actually wants to hear from you – while ensuring their data stays safe.

There are the spammers and scammers. And then there’s you.

How RCS messaging fights fraud

RCS explained: The modern messaging standard Chapter 1 RCS explained: The modern messaging standard Text an experience with RCS Chapter 3 Text an experience with RCS