REPORT

The state of RCS in customer communications

Backed by new global survey data from 2,800 consumers and 1,600 business leaders, this report explores what businesses and consumers are saying about RCS across banking, retail, healthcare, and technology. Discover industry-specific trends and insights to build your RCS messaging strategy.

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What you’ll learn inside

  • Why branded, verified messaging could be why 59% of consumers prefer RCS for one-time passcodes over SMS.

  • How interactive abandoned cart messages sent via RCS are different, with 54% of consumers preferring them over SMS or MMS.

  • Why 71% of tech leaders believe RCS is “game-changing” for their industry.

  • How visual verification cues in RCS builds trust for nearly 80% of consumers.

  • And more!

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Expert insights to build your RCS strategy

Learn how real businesses are using RCS to get real-world results. In this report, you’ll see the strategies that are helping retailers triple their click-through rates, healthcare providers nearly double appointment bookings, and brands across industries achieve read rates three times higher than email.

Put strategy into action

Great ideas are just the first step. Head over to our resource center to find more guidance and resources to bring your RCS vision to life, or check out our many other RCS resources made just for brands like yours.