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Most AI in customer communications has already failed once.

In Production is a monthly newsletter for technology leaders who want to know what's actually happening behind the market's confidence numbers, written by people who know what production really looks like.

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About the newsletter

AI in production is harder than it looks on the roadmap

In Production is a monthly editorial newsletter on AI in customer communications, published by Sinch.

The confidence numbers are high. The rollback rates are just as high. 90% of enterprise technology leaders describe themselves as confident in their AI customer communications readiness. And yet 74% of those with a live AI agent have experienced at least one rollback.

In Production covers the gap between those two numbers. Each issue takes one part of what makes AI in customer communications hard and looks at it properly.

If you're the person who gets the call when something breaks at 2am, this is for you.

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Meet our advisors

In Production pairs experienced content professionals with a roster of AI advisors who've seen these challenges firsthand. Each issue, one advisor takes the lead, bringing their own take on what's really happening.

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Gunnar Grosch

Developer Advocate at Sinch

Gunnar is a developer advocate and engineer who has spent 25 years building software, writing about it, and talking to practitioners about what it actually takes to ship to production.

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Pinar Kahraman

Sr. Product Manager at Sinch

Pinar is a product leader, AI advisor, and former data scientist who has helped companies like IBM, ING, Nike, and now Sinch use data and AI to increase operational efficiency.

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Matthew McRoberts

Head of AI Business Development at Sinch

Matthew leads AI-native ecosystem and business development at Sinch, working at the forefront of technology transformation, data context, and connectivity.

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AI in production, not in demos. One sharp read a month, straight to your inbox.
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