Direct Inward Dialing (DID), also known as direct-dial numbers, direct dial, and direct dial-ins, is a service provided by a local phone company (or local exchange carrier) that provides a block of telephone numbers for calling into a company’s private branch exchange (PBX) system.
Using DID, companies can offer customers individual phone numbers for each person or workstation within the company without requiring a physical line into the PBX for each connection.
Simply put, DID is a shortcut, and every time you’re calling someone’s direct number, this is what you’re using.
Direct Inward Dialing can be used to reduce operational costs as giving direct access to a person’s or department’s phone number within a company eliminates the need for human agent to direct the calls.
Direct access also means better customer experience and reduced friction – no need to go through a menu service or multiple operators and hold the line to reach customer service or sales representatives!
DID can also be used to reinforce a company’s local presence through a local extension, which can help build trust and deeper relationships with customers.
It’s also possible to use DID to track the performance of your marketing efforts. By assigning a different extension to each of your campaigns, you can easily identify the best performing ones and optimize your strategy accordingly.
Sinch offers DID services for its toll-free numbers, virtual long numbers, and 10DLC numbers (depending on country availability).
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