Messagerie RCS : 30 statistiques à connaître en 2025

RCS messaging has been gaining momentum among enterprises recently, and recent RCS statistics suggest no signs of it slowing down. With its potential to enrich customer engagement through interactive media, build trust through verified senders, and ultimately drive business growth, RCS’ potential is undeniable. 

But what exactly is fueling its adoption and success? And what does the road ahead look like for RCS in 2025 and beyond? 

We’ve compiled the latest RCS statistics and insights to help you navigate your business’ RCS messaging strategy for the future. 

 Before going into specifics, let’s explore some general facts about the RCS market landscape.  

• Groundbreaking initiative: RCS, first developed by the GSM Association (GSMA), was first introduced to the world in 2008. Europe’s five biggest operators launched a service brand for a simplified version of RCS in 2011, but it didn’t catch on widely. 

• Massive user base: In 2023, Google reported over one billion monthly active users with RCS enabled, and with Apple adding support for person-to-person (P2P) and application-to-person (P2P) RCS in some markets, this number is expected to grow quickly. 

• La domination d’Android : Android détenant plus de 70 % des parts de marché des systèmes d’exploitation mobiles dans le monde, le RCS dispose d’une vaste base d’utilisateurs.

• La forte croissance du marché : le marché mondial du RCS a été estimé à 8,37 milliards de dollars en 2023 et devrait atteindre 19,48 milliards de dollars d’ici 2028.

• Growing operator support: RCS has some level of operational coverage in a few dozen countries.

These insights into the RCS market lay the groundwork for understanding its potential to shape the future of business communication. Next, let’s look at what features make RCS so exciting.  

 RCS stands out for businesses because of its features designed to enhance communication and engagement. Here are a few features that really set it apart.  

• Higher text limits: While SMS has a limit of 160 characters per message, RCS messages don’t have a limit. 

• Envoi de fichiers plus volumineux : le RCS permet de partager des fichiers volumineux, jusqu’à 10 Mo.

• Branding opportunities: All RCS business messages are branded with verified sender information, which is especially important for brands sending sensitive messages like OTPs. 

• Deeper metrics: RCS business messages allow you to see three key business metrics: number of messages sent, delivered, and opened.  

• Wide availability: RCS is found in the native messaging app on an Android user’s mobile device (meaning someone doesn’t have to download an app before they can use RCS), and can be easily turned on in iOS 18 in supported markets. 

These distinctive features offer enterprises the means to deliver compelling messages and create great customer relationships. Next, let’s look at why businesses are rapidly adopting RCS. 

Les entreprises se mettent rapidement au RCS. Voici quelques statistiques clés qui illustrent le rythme de l’adoption du RCS.

• Une adoption rapide : en juin 2023, l’adoption de la messagerie d’entreprise RCS a bondi de plus de 40 % par rapport aux 12 mois précédents, dépassant la croissance des autres canaux de messagerie.

• Des marchés qui connaissent une forte croissance : l’opérateur Orange a fait état d’une remarquable croissance de 400 % en 2023 en France par rapport à l’année précédente.

• Explosive rise in messaging volume: Brands sent 25,000 times more RCS messages in November 2023 than they did in February 2022. And in fall 2024, Sinch announced that it had sent over one billion RCS messages that year. 

• Massive usage for Black Friday and Cyber Monday: In 2024, brands embraced RCS in a big way, with usage growing by 111% during BFCM compared to 2023. Additionally, brands that used RCS saw open rates of 53%. 

With so many brands quickly and swiftly adopting RCS, it seems like a shift is happening when it comes to customer and business interactions, signaling an important potential for RCS to have on customer engagement. 

Customer expectations and preferences are changing, and they’re looking for consistently great customer experiences. RCS, with its unique features and capabilities that will soon be available on both Android and iOS, might be a good way to give that to them. Here’s why.  

• RCS offers a big opportunity for brands: In our 2024 survey of nearly 1,200 consumers, 51.2% of consumers said they would likely engage with this type of interactive mobile messages. 

• Customers want two-way conversations: 89% of consumers have expressed a desire for two-way conversations with businesses via messaging channels and apps.  

• Trust correlates with purchase intent: 87% of customers actively avoid buying from brands they don’t trust. Moreover, 71% of customers say they’ll stop buying from a company altogether if their trust is broken.  

• Customers expect new technologies: 75% of customers expect businesses to use new technologies to create better experiences, and 64% indicate that new communication methods like messaging apps would alter their expectations of companies.  

• Customers want personalization: In a 2024 global survey from Boston Consulting Group, 80% of consumers said they’re comfortable with personalized experiences, and most now expect companies to deliver them to provide value, enjoyment, and convenience. 

These statistics show just how much the customer engagement landscape is changing, and clearly, consumers want more meaningful interactions with brands. So, how can RCS help meet those expectations? Let’s go through how RCS is already making a difference. 

La messagerie RCS excelle dans les campagnes marketing, offrant des taux d’engagement élevés et une meilleure lisibilité. Les entreprises qui utilisent le RCS ont également constaté des améliorations majeures des taux de conversion et de clics. Voici quelques statistiques clés soulignant l’efficacité du RCS.

• High engagement rates: 90% of rich media messages are opened within 15 minutes, and customers engage with RCS content for up to 45 seconds.  

• Increased readability: People are 35 times more likely to read an RCS message than email.  

• Great conversion rates: Business campaigns using RCS messaging have shown an 80% conversion rate, indicating its effectiveness in driving engagement and sales.  

• Higher than average click-through-rates: RCS marketing campaigns see between three and seven times higher click-through rates than Rich SMS. 

• Enhanced performance metrics across channels: Compared to other channels, RCS campaigns have seen 200% increases in click rates. 

RCS has a major potential to drive engagement and boost business performance across a number of different metrics. Here are a few specific examples of this in action.  

Case study: Picard’s conversational RCS experience 

Picard, chaîne de magasins de produits surgelés haut de gamme, a utilisé la messagerie RCS comme élément central de sa stratégie d’engagement pour les fêtes de fin d’année.

Il s’agissait d’utiliser le canal de messagerie enrichie pour aider les clients à imaginer leurs menus de fêtes, en tenant compte d’éléments tels que les préférences alimentaires, les considérations budgétaires et même l’envie de cuisiner.

_{Watch the video to learn how Picard used RCS to creatively interact with their customers.} 

Here are a few statistics from their holiday campaign: 

• Increase in redirections: The RCS format generated over 10% more clicks to the Picard website than Rich SMS.  

• Higher engagement: Customer engagement was 42% higher.  

• Heightened CTR: Three times higher click-through rate than Rich SMS.  

Without a doubt, Picard’s audience wants conversational experiences, and RCS is a great way to provide them!   

Case study: Micromania-Zing’s holiday marketing strategy 

Micromania-Zing, a major video game retail company, used RCS as part of its omnichannel marketing strategy to support its customers with their Christmas purchases. 

Quelques jours avant Noël, Micromania-Zing a utilisé des messages RCS pour atteindre les clients qui n’avaient pas encore acheté de cadeaux et leur rappeler de le faire.

Here are a few statistics from their RCS campaign:  

• Plus d’appels à l’action : les messages RCS proposaient jusqu’à quatre appels à l’action pour rediriger les clients vers différentes catégories des campagnes.

• Higher click rate: 7x higher click rate than Rich SMS. 

• Amélioration de la visibilité : taux de lecture 86 % plus élevé que pour les newsletters.

Clearly, Micromania-Zing’s RCS campaign proved to be highly effective in driving engagement during the holiday season. 

Case study: Clarins increased engagement rates by 2.5x with RCS 

When Europe’s leading skincare brand, Clarins, learned that Apple had started to support RCS on iOS devices, they teamed up with Sinch to test the technology for their holiday campaign. 

Here’s how RCS helped Clarins boost customer engagement:  

• Increased interactivity: One of their RCS campaigns received a 79% read rate and a 22% click-through rate (CTR). 

• Enhanced performance: Another RCS campaign generated a 76% read rate and 11% CTR — which was double the CTR of a similar Rich SMS message they sent as part of the same campaign. 

Clearly, RCS empowered Clarins to connect with customers more effectively than traditional messaging, showcasing the potential of richer messaging channels. 

Case study: RCS statistics from BUT’s retail marketing strategy 

BUT, a leading home furnishing retailer in France, used several different messaging channels to seamlessly connect with customers, strategically growing their WhatsApp opt-in base with RCS. 

Here are a few statistics and facts from BUT’s omnichannel marketing campaign:  

• Through the roof CTR: One RCS campaign boasted a click-through-rate of 13.3%. 

• Doubled ROI: BUT doubled their ROI compared to traditional channels.  

• Une stratégie omnicanale réussie : en utilisant au mieux ces canaux, BUT a augmenté sa base de clients WhatsApp de 123 % !

When you make RCS part of your omnichannel marketing strategy, it clearly becomes a powerful tool for helping to enhance customer engagement and driving conversions.  

RCS messaging is set to shake up communication in 2025 and beyond. With more users, innovative features, and proven track record for marketing campaigns, RCS gives businesses incredible opportunities to connect with their audience and fuel growth. 

Looking ahead, the possibilities for RCS are endless, and businesses that embrace the technology will stand to gain.  

Ready to make the most out of RCS? Download our easy-to-follow guide about how to make a compelling business case for RCS and bring it into your organization.  

Or, if you’re already prepared to integrate RCS into your business strategy, let’s chat. Our team is excited to help you harness the power of this messaging channel to elevate customer engagement and drive success.