Customer Story
How Yandy earns a 20x ROI using SMS
With Sinch’s SMS API, the online lingerie and costume retailer delivers fast, flashy promotions that increase engagement and revenue — especially during time-sensitive campaigns.
Customer Story
Challenge: Deliver high-volume, time-sensitive promotions without adding bloat to Yandy’s tech stack
Solution: Integrate Sinch's lean SMS API with Yandy’s custom e-commerce software
Results: Higher customer engagement and return-on-investment (ROI) on promotional campaigns
“We needed an efficient and cost-effective SMS infrastructure provider. Sinch checked all of the boxes with its simple set up, knowledgeable support team, and affordability.“
Yandy, an e-commerce retailer known for its bold, trendy lingerie and costumes, has no problem getting attention. With new products and promotions selling out soon after launch, Yandy keeps VIP customers informed with SMS alerts.
After purchasing Yandy back from its former parent company in 2023, CEO Aras Koktas needed a new beginning searching for a lean, flexible SMS API to integrate with Yandy’s custom-built e-commerce stack.
“We didn’t need all the bells and whistles of a full-service SMS provider,” Aras said. “We needed an efficient and cost-effective SMS infrastructure provider.”
Aras and his team began evaluating the top players in the infrastructure space and came across Sinch’s SMS API solution. Ultimately, they partnered with Sinch for its:
Yandy integrated Sinch’s REST API into its custom e-commerce system within a week and began building their SMS subscriber list.
Now, they now send VIP offers, product drops, and time-sensitive promos through Sinch’s API. Sinch also helped them move from 10DLC to a short code for better deliverability and throughput.
Since 2023, Yandy has grown its SMS list from zero to more than 100,000 subscribers. On average, their text campaigns earn:
Plus, their SMS campaigns have lower opt-out rates than email campaigns.
“I think that shows the intent,” Aras said. “Some people just sign up for email to get coupons. But for SMS, they are really interested in hearing from us fast and first.”
Aras is excited to see how new AI technologies, like automated responses, could help improve their SMS marketing strategy.
He and his team are also exploring Rich Communication Services (RCS) to create an even more immersive brand experience with image carousels, quick replies, and in-message payment options.
“We’ve got the fundamentals covered, and it’s a great partnership. So now, I’m excited to see what new tech is going to come to this world.”
