El alarmante aumento del smishing y el fraude está causando graves consecuencias financieras y emocionales para los consumidores, y socavando la confianza en el SMS empresarial.
¿Alguna vez has recibido un mensaje de texto con un enlace sospechoso?
Probablemente la respuesta sea sí, y el problema está empeorando. Los últimos años han visto un enorme aumento en el smishing dirigido a consumidores en todo el mundo, y esto se ha intensificado durante la pandemia COVID-19. A medida que el fraude a través de SMS alcanza niveles récord, los consumidores están en riesgo.
Datos de la Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros (Condusef), mostraron que en 2021 el este delito sumó 49 mil 871 casos, lo que representa el 1% por ciento del total de las quejas registradas en ese año.
El smishing y el fraude también socavan la confianza de los consumidores en los mensajes de texto empresariales, que son esenciales para permitir que las empresas y organizaciones se conecten con los consumidores y transmitan comunicaciones críticas. La confianza debe ser protegida y el smishing debe terminar.
La mayoría de estos mensajes sospechosos se envían a través de chiperas. Al utilizar las tarjetas SIM de los consumidores de manera no autorizada, SIM Farms violan los Términos y Condiciones de los operadores móviles y permiten que los defraudadores envíen mensajes de texto empresariales de manera más barata y a gran escala, causando mayores daños e impactos.
SIM Farms a menudo se utilizan para fines malintencionados, como correo no deseado y estafas, y facilitan el robo de datos, ya que recopilan números de teléfono y otra información personal sensible de los clientes para uso futuro. En resumen, esta es una amenaza muy seria para los consumidores en todo el mundo.
A medida que nos acercamos al Día Mundial de los Derechos del Consumidor el 15 de marzo, Sinch está aumentando la conciencia sobre el smishing y el daño que causa.
En Sinch, la protección del consumidor está en el centro de todo lo que hacemos. Tenemos las herramientas a nuestra disposición para informar, rastrear y eliminar el smishing, pero se necesitará que todos los representantes en la cadena de valor, desde empresas hasta operadores móviles hasta reguladores, actúen y ofrezcan mejor protección.
Todos necesitamos trabajar más de cerca para promover iniciativas como el código de conducta para SMS corporativos del Mobile Ecossystem Forum (MEF). Además, se debe fomentar la adopción de soluciones técnicas, como los registros de identificación de remitente y los servicios nacionales de informes de spam, en más países para ayudar a detectar, bloquear y prevenir fraudes. Los operadores móviles ya están tomando medidas importantes para abordar y ayudar a prevenir las granjas de SIM, a través de la introducción de cortafuegos para SMS. Alentamos a que estos esfuerzos continúen y se expandan para que podamos garantizar la protección en todo el mundo.
También pedimos a los formuladores de políticas y reguladores que aumenten la conciencia y aseguren una mejor aplicación de la legislación existente de protección del consumidor y de datos, para proteger a cada uno de nosotros.
Sin una sólida protección del consumidor, el crecimiento continuo del sector de mensajes empresariales, que beneficia tanto a las empresas como a los consumidores, está en riesgo. Estamos ansiosos por trabajar junto con empresas, operadores móviles, formuladores de políticas y organizaciones de consumidores para proteger mejor a los consumidores. Si deseas obtener más información ¡entra en contacto!
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