SINCH ENGAGE RCS

RCS is the future of texting—go there with us

Stay at the forefront of customer messaging with RCS: a secure, branded, and highly interactive version of SMS that delivers better results. We’re leading the way.

Request RCS beta access
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Be ready to send RCS from the platforms you already use through our integrations

Turn every text into an experience

RCS combines the unbeatable reach and reliability of SMS with a rich experience customers will love.

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Instantly Recognizable

With RCS, your messages appear with your verified name, logo, and brand colors — even if you’re not saved as a contact. 90% open rate within 15 minutes.
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Better, Comprehensive Analytics

Ever wish you could track the open rates of texts? With RCS, you can. Plus, monitor engagement with interactive elements to drive better results.
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Interactive Features that Convert

Transform simple texts into rich experiences with suggested replies and interactive buttons. Gain 3-7x higher click-through rates than Rich SMS.

How does RCS differ from SMS and MMS?

SMS
MMS
RCS
Reach
Excellent reach
Good reach
Good reach
Text limit
Up to 160 characters per message
Up to 1600 characters per message
Up to 3072 characters per message
Media
Not supported
Images, video, audio supported
(Size limit: 2MB for all images, 600KB all audio and videos.) 
Images, video, audio supported
(Size limit: 2MB for all images, 600KB all audio and videos.) 
Speed
Excellent delivery
Good delivery
Good delivery
Interactivity
Minimal interactivity
Good interactivity
Excellent interactivity
Branding
Good for showcasing your brand
Good for showcasing your brand
Excellent for showcasing brand
Everything you need to know about RCS in 2 minutes | Sinch

Say hello to RCS

RCS (Rich Communication Services) is messaging as it should be. Sinch Engage makes getting started simple—no coding required.

RCS is the future of texting

Sinch Engage is the easiest way to get started

Request beta access
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Security and Trust

Build customer confidence with verified messaging

In a world of scams and phishing attempts, verification matters. RCS’s built-in trust signals — like your name, logo, and verified sender badge — let customers know that it’s safe to respond.

  • Stand out in the inbox

  • Build brand recognition

  • Improve message response rates

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RICH Engagement (coming soon)

Capture more attention with rich, interactive feature

Turn texting into an app-like experience right in your customer’s native inbox on Android or iOS. RCS business messaging will soon support features like:

  • High-resolution media like images, maps, and video

  • Content carousels for showcasing multiple offerings

  • Suggested replies for faster two-way chats

  • Call-to-action buttons to boost conversions

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Message insights

Gain more data on how your messages performed

RCS has more enhanced analytics than SMS, giving you a fuller view of campaign performance. That leads to smarter decisions about your messaging strategy.

  • See when customers receive and open your messages

  • Understand how customers interacted with specific media

  • Track total messages opened and delivered

Frequently asked questions about RCS

SMS (Short Message Service) is the most popular form of messaging globally, largely because it’s easy to use and works on almost all phones. It’s reliable and widely accessible. 

MMS (Multimedia Messaging Service) allows sending larger messages with attachments like photos, videos, and audio.

RCS is the next step up—it allows your texts to be brandable, and supports high-quality images, group chats, read receipts, and more interactive features, similar to modern messaging apps like WhatsApp—but without the need to download anything.

There’s no big switch required—if your messaging platform supports RCS, it can automatically send RCS messages when a customer’s phone supports it, and fall back to SMS if not.

No problem. The message will simply be sent as a regular SMS or MMS, so your customer will still get it—it just won’t have the extra RCS features.

Want to join our RCS beta? Let’s get in touch.