How Your Voice scales smarter conversations with Sinch’s APIs and infrastructure

Contact centers and receivables teams turn to Your Voice when they want to deliver more human, intelligent communication – without the overhead of legacy tech or bloated infrastructure.

But as demand grew for personalized SMS, payment IVRs, and SIP connectivity, Your Voice needed a partner to support their rapid growth without sacrificing reliability or service.

Co-founder and CEO Jayson Millson knew they needed to work with a company that could support them as they scaled while still letting them do what they do best.

“We don’t want to be everything to everybody,” Jayson said. “We’d rather focus on what we’re good at, and rely on partners like Sinch to support us in the areas where we don’t have a service.”

After Your Voice acquired additional clients from a provider who was exiting the market, they started thinking about their next communications partner. When they found Sinch, they realized they had found a team that was perfectly aligned with their values, mindset, and service quality.

“The personality, the attitude of the people that represented Sinch were really in line with us and how we treat our customers,” Jayson added. “The conversations felt the same as the ones we have with our own clients.”

Today, Sinch is at the heart of Your Voice’s core communications, like SMS and voice, with plans to expand to email on Sinch’s APIs.

Jayson explained, “Our applications are running on Sinch’s gateways. Voice traffic, SMS traffic, soon email — they all flow in and out through Sinch.”

Your Voice wanted a communications partner with the same shared priorities of responsiveness, scalability, and customer service – and they found exactly that in Sinch.

Jayson said they had worked with other vendors in the past where scalability and communications were a challenge, but with Sinch, they get a 24-hour turnaround.

Sinch’s APIs have enabled Your Voice to automate complex multichannel outreach, reduce operational costs, and deliver personalized communication at scale, all while maintaining a consultative approach.

One of Your Voice’s largest clients, a contact center working on behalf of banks, governments, and telecom providers, needed a better way to collect balances under $100. But traditional agent calls were too expensive, and outreach was inconsistent.

With Sinch’s APIs handling the traffic side, Your Voice created automated workflows that send voice messages, SMS, and emails based on customer data flags. Customers can receive a payment link, connect to a live agent, or complete their payment via IVR (Interactive Voice Response), all without needing to speak to a human.

Jayson explained that every day, Your Voice uses customer data to automatically decide which channel and message type each customer receives – whether it’s voice call, text message, or email. They’re able to meet customers on their preferred channel.

The results? More engagement, faster payments, and fewer wasted agent hours.

Looking ahead, Your Voice plans to leverage Rich Communication Services (RCS), an improved messaging protocol that enhances traditional SMS by enabling richer features like multimedia sharing and interactive elements, now supported across both Android and iOS devices. Through RCS, they’ll be able to add verified sender information, branding, and interactive buttons to streamline user interactions, facilitating easier payment processes.

This will be a game-changer for Your Voice, according to Jayson.

“RCS is going to be big for us. We’re going to change the way that we communicate.”

For Jayson, the greatest benefit of working with Sinch has been the enhanced efficiency it brings, combined with the support of a seamless partnership.

“The support and relationship feels a lot like it does for us and our clients. It just seems very natural. It flows very naturally, and I like that.”