How Marigold delivers fast, compliant mobile messaging across 75+ countries

With its market leading omnichannel customer engagement software, Marigold helps global brands build stronger customer relationships through personalized experiences. 

Andy Gladwin, Vice President of Mobile at Marigold, noted that delivering these kinds of experiences at a global scale, particularly through mobile messaging, can present unique challenges. 

“Increasingly, our customers need a cross-channel environment to meet their global customers on the channels that they prefer,” said Andy. “We pride ourselves on being global experts with strong local execution. Collaborating with partners like Sinch allows us to extend that expertise even further, ensuring we meet customers where they are, with the highest quality and deliverability.” 

Marigold partnered with Sinch because of its flexible APIs, reliable global network, and strong relationships with 600+ operators worldwide. 

“Sinch is part of our ecosystem,” Andy explains. “Their infrastructure provides direct connectivity, minimum latency, and compliance across some of the most sensitive use cases — whether it’s banking traffic or customer onboarding.” 

Marigold benefits from Sinch’s up-to-date industry expertise, especially as messaging technology evolves and local regulations change.  

“As Marigold serves customers in an increasing number of markets addressing a breadth of use cases across different verticals, we engage with partners like Sinch to ensure that we go beyond deliverability to optimize customer experience,” Andy said. 

The collaboration with Sinch allows Marigold to address their clients’ specific needs. To illustrate this, Andy shared an example from a global banking company that uses Marigold for customer engagement.  

They needed to send two-factor authentication messages and fraud alerts across 75 countries. If the bank’s customers don’t receive their passcodes after a few seconds, it could negatively affect their perception of the brand. For fraud alerts, a delayed message could put the bank’s customers at a greater risk.  

With Sinch’s help, Marigold tailored routing policies for each of the bank’s markets to ensure low latency and full compliance.  

“That’s the kind of flexibility and forethought we value,” Andy says. “Every SMS isn’t equal. Sinch helps us treat each one with the level of care the customer deserves.” 

Marigold is further differentiating in the market with advancements in new channels such as Rich Communication Services (RCS), a messaging channel that enables brands to send interactive messages directly to a user’s native messaging app, no download required. 

Marigold can quickly add and manage new channels like WhatsApp, Line and KakaoTalk through a single integration, Sinch’s Conversation API, to help reduce the engineering team’s workload. 

Together, Marigold and Sinch are redefining what fast, secure, and scalable messaging looks like for global brands. 

“We hold ourselves, and our partners, to a high standard as we look to always keep our customers ahead of their competition,” Andy shared. “But with responsive partners like Sinch, the results speak for themselves.”