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Your channel mix could be working harder Doing great! Learn what you could do differently to take your strategy to the next level We're impressed! Discover how to take your strategy even further

Here’s how your business compares to customer communication best practices in .

great foundations to build strong connections with your customers, but your business still has opportunities to explore.

Great job! You already have a solid strategy in place to build strong connections with your customers. Download your personalized report below to get tips and fresh ideas for making the most of the channels you’re using.

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Your personalized recommendations include:

  • The recipe to build a hard-working channel mix tailored to your industry
  • Expert tips to make the most of each channel you use
  • Inspiration from forward-thinking businesses in your space
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Your full customized recommendation

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Compared to best practices in , your channel mix is working at % of its capacity.

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YOUR OPPORTUNITY GAP

Your channel mix needs an upgrade Unlock your channels' full potential

You’ve already built a solid foundation for effective customer communication with , but you still have untapped opportunities to explore.

Adding new channels to your communications mix and exploring new ways to leverage what you already have could be your ticket to better ROI and deeper customer connections. Ready to take your strategy to the next level?

You’ve already built a great foundation for effective customer communication with , but are you using your communication channels to their full potential?

Based on our experience working with over 150,000 businesses, we recommend combining the channels you're already using with to drive more value for your business and customers. Keep reading to find out how these channels can help you step up your communication strategy and build stronger customer connections.

Keep reading to discover our top tips to make your channel mix work even harder for you! Explore new strategies to get more out of your channels and communications ecosystem.

OUR RECOMMENDATIONS

Here’s how to take your strategy up a notch Here’s how to take your strategy even further

At Sinch, we’ve spent the past 15 years helping businesses across all industries build meaningful customer connections through innovative communication — and we’ve learned a lot along the way.

Enhance your channel mix with these channels:
Don't stop there! Explore new opportunities with your current channels

Whether it's trying out new customer communication use cases or upgrading your current setup, there are always new exciting opportunities to explore.

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Phone number verification

Security and trust are non-negotiable when you’re handling sensitive patient information. At Sinch, we’ve brought the best multi-factor authentication solutions under one roof to help you build secure experiences effortlessly.

With industry-leading delivery rates, we ensure one-time passwords (OTPs) reach recipients in seconds, no matter the channel.

7%

increase in conversions with Sinch SMS Verification

99%+

successful user authentications with Sinch Flash Call Verification
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Phone number verification

Security and trust are non-negotiable if you’re looking to build strong connections with your customers. At Sinch, we’ve brought the best multi-factor authentication solutions under one roof to help you build secure experiences effortlessly. With industry-leading delivery rates, we ensure one-time passwords (OTPs) reach your customers in seconds, no matter the channel.

7%

increase in conversions with Sinch SMS Verification

99%+

successful user authentications with Sinch Flash Call Verification
Image for Phone number verification

Phone number verification

Security and trust are non-negotiable when you’re handling sensitive financial information. At Sinch, we’ve brought the best multi-factor authentication solutions under one roof to help you build secure experiences effortlessly. With industry-leading delivery rates, we ensure one-time passwords (OTPs) reach recipients in seconds, no matter the channel.

7%

increase in conversions with Sinch SMS Verification

99%+

successful user authentications with Sinch Flash Call Verification
Image for Phone number verification

Phone number verification

Security and trust are non-negotiable if you’re looking to build strong connections with your customers. At Sinch, we’ve brought the best multi-factor authentication solutions under one roof to help you build secure experiences effortlessly.

With industry-leading delivery rates, we ensure one-time passwords (OTPs) reach recipients in seconds, no matter the channel.   

7%

increase in conversions with Sinch SMS Verification

99%+

successful user authentications with Sinch Flash Call Verification

Image for Phone number verification

Phone number verification

Security and trust are non-negotiable if you’re looking to build strong connections with your customers. At Sinch, we’ve brought the best multi-factor authentication solutions under one roof to help you build secure experiences effortlessly. With industry-leading delivery rates, we ensure one-time passwords (OTPs) reach your customers in seconds, no matter the channel.

7%

increase in conversions with Sinch SMS Verification

99%+

successful user authentications with Sinch Flash Call Verification
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MMS

People love rich communication experiences — and financial services consumers are no exception. MMS combines the massive reach and engagement of SMS and the power of images, video, audio, or PDFs. The result is a bolder, catchier version of SMS. Sinch makes it easier than ever to create even more engaging experiences with personalized rich media like video.

52%

higher CTR than SMS

114%

increase in NPS for a Sinch customer with personalized MMS
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MMS

Improve smartphone renewal rates with an interactive rich media campaign, welcome new customers with a personalized educational video, or put a stop to bill shock by sending a personalized video via MMS to explain charges. We’ve helped one of our operator clients reduce churn by 17% with personalized MMS videos.

52%

higher CTR than SMS

114%

increase in NPS for AT&T with a personalized MMS campaign
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MMS

People love rich communication experiences — and healthcare consumers are no exception. MMS combines the massive reach and engagement of SMS and the power of images, video, audio, or PDFs.

The result is a bolder, catchier version of SMS.

Sinch makes it easier than ever to create even more engaging experiences with personalized rich media. 

52%

higher CTR than SMS

114%

increase in NPS for a Sinch customer with personalized MMS
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MMS

Take the massive reach and engagement of SMS, add the power of rich media formats like images, video, audio, animations, or PDFs, and there you have it: a bolder, catchier version of SMS to take your messaging campaigns to a whole new level!

52%

higher CTR than SMS

x3

average click rates for Reckitt with personalized MMS
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MMS

Take the massive reach and engagement of SMS, add the power of rich media formats like images, video, audio, animations, or PDFs, and there you have it: a bolder, catchier version of SMS to take your messaging campaigns to a whole new level!

52%

higher CTR than SMS

114%

increase in NPS for AT&T with personalized MMS
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RCS (Rich Communication Services)

High-resolution images and videos, better security, better analytics, better branding, higher text limits, larger file sharing, suggested replies and actions — RCS is second to none when it comes to delivering engaging, interactive app-like experiences right in the customer’s SMS inbox.

More and more retailers are jumping on the RCS bandwagon, and this is just the beginning.  

42%

increase in customer engagement with RCS for Frozen food company Picard

86%

higher read rate vs. newsletters for Micromania-Zing
Image for RCS (Rich Communication Services)

RCS (Rich Communication Services)

High-resolution images and videos, better security, better analytics, better branding, higher text limits, larger file sharing, suggested replies and actions — RCS is second to none when it comes to delivering engaging, app-like experiences right in the customer’s SMS inbox (think interactive health assessment forms, easy appointment rescheduling, and more).

42%

increase in customer engagement with RCS for a Sinch customer

100%

increase in click rates vs. SMS for another Sinch customer
Image for RCS (Rich Communication Services)

RCS (Rich Communication Services)

High-resolution images and videos, better security, better analytics, better branding, higher text limits, larger file sharing, suggested replies and actions — RCS is second to none when it comes to delivering engaging, app-like experiences right in the customer’s SMS inbox (think interactive insurance claims, loan calculators, and more).

42%

increase in customer engagement for a Sinch customer with RCS

100%

increase in click rates compared to SMS for insurer Macif
Image for RCS (Rich Communication Services)

RCS (Rich Communication Services)

Many telco companies use messaging to drive customers to their website, but why not deliver engaging, app-like experiences right in your customers’ native message inbox?

High-resolution images and videos, better security, better analytics, better branding, higher text limits, larger file sharing, suggested replies and actions — RCS is second to none when it comes to enabling next-level interactions. 

42%

increase in customer engagement for a Sinch customer with RCS

100%

increase in click rates vs. SMS for another Sinch customer
Image for RCS (Rich Communication Services)

RCS (Rich Communication Services)

High-resolution images and videos, better security, better analytics, better branding, higher text limits, larger file sharing, suggested replies and actions — RCS is second to none when it comes to delivering engaging, interactive app-like experiences right in the customer’s SMS inbox.

42%

increase in customer engagement for Frozen food company Picard

100%

increase in click rates compared to SMS for insurer Macif
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Voice services

Give patients easy and reliable options to reach you, ensure the right team receives the calls with intuitive programmable voice options for call routing or interactive voice responses, stay compliant with the latest 911 regulations, deliver notifications as voicemail in your mobile app, and more.

Sinch offers a complete voice solution to support your needs with unmatched quality and limitless reach — and we own our network, guaranteeing you an efficient cost structure. 

#1

independent voice network in the U.S.

73%

reduction in telecom expenses and 32% time reduction in call management for the Florida Orthopaedic Institute with Sinch voice services and Teams Direct Routing
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Voice services

Give customers easy and reliable options to reach you, ensure the right team receives the calls with intuitive programmable voice options for call routing or interactive voice responses, stay compliant with the latest 911 regulations, deliver notifications as voicemail in your mobile app, and more.

Sinch offers a complete voice solution to support all your needs with unmatched quality and limitless reach — and we own our network, guaranteeing you an efficient cost structure.

#1

independent voice network in the U.S.

300B

minutes of use on our network annually
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Toll-free

Letting your patients reach you toll-free is an essential aspect of a positive healthcare experience, but managing your toll-free service shouldn’t be a hassle.

Sinch provides the reliability you need to support your customers at scale and improve engagement and satisfaction, without the headache. 

99%

of toll-free ports are completed by the customer’s requested due date

1.25B

toll-free inbound minutes carried per month
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Toll-free

Letting your customers reach you toll-free is an essential aspect of a positive support experience, but managing your toll-free service shouldn’t be a hassle.

Sinch provides the reliability you need to support your customers at scale and improve engagement and satisfaction, without the headache.

99%

of toll-free ports are completed by the customer’s requested due date

1.25B

toll-free inbound minutes carried per month
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SMS

You’re probably already using SMS to send pricing information based on your subscribers’ location, but have you considered sending personalized solutions to customers who consistently exceed their data limits, or enabling two-way conversations so they can reply to your notifications? 90% of customers would love to be able to reply in-message to ask questions!

With Sinch’s global Super Network, you’ll have the peace of mind that comes with knowing your messages always get delivered quickly and reliably.

100%

reach

98%

pen rate and 95% read rate within 3 minutes
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SMS

You’re probably already using SMS to send security notifications, but have you considered sharing personalized financial tips, answering questions in real time, or sending account balance updates?

With Sinch’s global Super Network, you’ll have the peace of mind that comes with knowing your communications always get delivered quickly, securely, and reliably. 

100%

reach

98%

open rate and 95% read rate within 3 minutes
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SMS

You might already be sending SMS appointment reminders, but there are many other opportunities to use this powerful channel:

Let patients reschedule appointments, pay bills in real time, send notifications about public health concerns, or deliver personalized health tips based on analytics.

With Sinch’s global Super Network, you’ll have the peace of mind that comes with knowing sensitive medical communications always get delivered quickly, securely, and reliably. 

25M

monthly SMS powered by our API for French healthcare company Doctolib (95% delivered in less than one second)

50%

reduction in no-shows thanks to text appointment reminders from Sinch
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SMS

You may already be using SMS during peak sales periods like Black Friday, but it offers many other opportunities to engage with your customers throughout the year: personalized engagement campaigns, transactional notifications, two-way interactions, and much more.

And with Sinch’s global Super Network, you’ll have the peace of mind that comes with knowing your time-sensitive notifications and campaigns always get delivered quickly and reliably. 

100%

reach

80%

conversion rate for Nissan with Sinch Rich SMS
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SMS

SMS might not be new and shiny, but it continues to top the charts in terms of reach, performance and engagement KPIs, and delivery speed.

And with Sinch’s global Super Network, you’ll have the peace of mind that comes with knowing your time-sensitive messages always get delivered quickly and reliably. 

100%

reach

98%

open rate (compared to 20% for email campaigns)
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Email deliverability

Poor deliverability can have a big impact on customer trust and satisfaction, and ultimately, on your bottom line. Yet, over 44% of email senders aren’t confident in their knowledge of deliverability.

Mailgun Optimize deliverability tools provide all the insights your team needs to protect your sender reputation and build reliable, high-ROI email programs that reach customers instantly. 

97%

average delivery rate with Sinch Mailgun vs. 85% industry average

0.42%

average bounce rate with Sinch Mailgun deliverability services vs. 2% industry average
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Email deliverability

Poor deliverability can have a big impact on patient trust and satisfaction, and ultimately, on your bottom line. Yet, over 44% of email senders aren’t confident in their knowledge of deliverability.

Mailgun Optimize deliverability tools provide all the insights your team needs to protect your sender reputation and build reliable, high-ROI email programs that reach patients instantly. 

97%

average delivery rate with Sinch Mailgun vs. 85% industry average

0.42%

average bounce rate with Sinch Mailgun deliverability services vs. 2% industry average
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Email deliverability

Poor deliverability can have a big impact on customer trust, satisfaction, and ultimately, on your bottom line. Yet, over 44% of email senders aren’t confident in their knowledge of deliverability.

Mailgun Optimize deliverability tools provide all the insights your team needs to protect your sender reputation and build high-ROI email programs that reach more subscribers.

97%

average delivery rate with Mailgun vs. 85% industry average

0.42%

average bounce rate with Mailgun deliverability services vs. 2% industry average
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Transactional emails

Ensuring your transactional communications are reliable and timely is key in keeping customers safe and building long-term trust in your company.

Sinch Mailgun lets you send, receive, and track your transactional emails effortlessly in a secure environment and ensures critical financial communications stay out of the spam folder. 

99%

availability

450B+

emails sent per year

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Transactional emails

From appointment confirmations and reminders to lab test results, invoices, security checks, or password resets, ensuring your transactional emails are reliable and timely is a necessity.

Sinch Mailgun lets you send, receive, and track your transactional emails effortlessly in a compliant environment. Our platform provides all the insights you need to keep critical patient communications out of the spam folder. 

450B+

emails sent per year

99%

availability
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Transactional emails

Whether it’s order confirmations, shipping notifications, security checks, double opt-ins, reminders, or password resets, ensuring your transactional emails are reliable and timely is a necessity.

Sinch Mailgun lets you send, receive, and track your transactional emails effortlessly, giving you all the insights you need to keep business-critical communications out of the spam folder.

99%

availability

450B+

emails sent per year
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Marketing emails

Whether you’re promoting a mortgage calculator, a college savings plan, or sending an educational newsletter with money-saving tips, email remains one of the most effective channels for marketing communications.

Combine it with hyper-engaging mobile messaging channels like SMS or RCS, and you’ll build omnichannel campaigns that can’t be ignored.  

$41 ROI

for every $1 spent on email

6.6x

more purchases per user when combining SMS and email
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Marketing email

Whether you’re promoting a mortgage calculator, a college savings plan, or sending an educational newsletter with money-saving tips, email remains one of the most effective channels for marketing communications.

Combine it with hyper-engaging mobile messaging channels like SMS or RCS, and you’ll build omnichannel campaigns that can’t be ignored.  

$41 ROI

for every $1 spent on email

6.6x

more purchases per user when combining SMS and email
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Marketing emails

Whether you’re sharing discounts on dental check-ups, health tips, or promoting a medical webinar, email remains one of the most effective channels for marketing communications, especially when combined with other channels.

Over 40,000 companies around the world rely on Sinch Mailjet to craft and send beautiful emails effortlessly, including Microsoft, Kia Motors, Toast, and many others. 

$41 ROI

for every $1 spent on email

6.6x

more transactions per user when combining SMS and email
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Marketing emails

Email remains one of the most effective and popular channels for marketing communications, especially when combined with other channels.

All you need to make the most of this powerful channel is the right partner. Over 40,000 companies around the world rely on Sinch Mailjet to craft and send beautiful emails effortlessly, including Microsoft, Kia Motors, Toast, and many others.

$41 ROI

for every $1 spent on email

6.6x

more purchases per user when combining SMS and email