How quickly do consumers expect to hear from a company for different types of communications?
If your communications aren’t timely, or worse, never make it to the inbox, not only does it create unnecessary friction, but it can also affect your company’s reputation.
To keep things simple and ensure you’ll always reach your customers at the right time, work with a communications partner who can take care of these complexities for you!
Sending millions of transactional emails every month while maintaining a good sender reputation can be challenging without the right technology partner. SIGNiX, a software provider in the e-signature space, turned to Sinch Mailgun to improve their sender reputation and achieved email delivery rates of over 99%.
Yes, your customers want to hear from you, but not every 10 minutes, and not necessarily every day.
Getting frequency right is a big deal. Over 26% of the people we surveyed said receiving communications too frequently would discourage them from buying from a company. And believe it or not, but for nearly 10% of consumers, not sending enough communications is a potential dealbreaker, too.
Add this up, and it means that over 35% of consumers would end their relationship with a business due to communication frequency.
want to receive them as often as they come up
are open to receiving promotional communications once a day
want to hear about promotions weekly
chose “No more than monthly”
are open to receiving them daily
prefer to receive them weekly
said “No more than monthly”
Make sure your subscribers know what to expect when they sign up to receive communications from your business, and even better, let them choose the frequency that’s right for them.