RCS BUSINESS MESSAGING
You’ve never seen messaging this engaging
Bring messages to life! Rich media and guided responses give an app-like experience, right in the user’s SMS inbox.
Join over 150,000 businesses, including 8 of the 10 largest tech companies in the world
Win the most prized real estate on the handset: customer attention
Engage effortlessly
Delight with rich media
Act like an app
It’s called “Rich” Communication Services for a reason
Stand out from the competition with advanced two-way customer conversations right in customer SMS inboxes.
“RCS is an innovative messaging channel that has allowed us to communicate with our customers in a very playful and interactive way.”
“The impact on this marketing campaign was outstanding – we will definitely be using RCS in the future to enrich other campaigns.”
“Sinch helped us construct a relatable scenario where we could realistically integrate images and video into our messaging program, with full design support along the way.”
“We rely on Sinch and Adobe Campaign for proactive communications to make sure customers recognize that Nissan is looking after them. Instead of being reactive, we can be much more proactive based on what we know about our customers’ needs.”
Create engaging, programmable RCS chats
Bring your brand to life in the inbox your users prefer using RCS via our omnichannel Conversation API. With the possibility to personalize each message it’s easier to start the conversation than ever before.
Features your customers will love
Dynamic content
Registered senders only
Real-time feedback
Web/SMS fallback
Personalized user experience
Engaging alerts
Got questions? We’ve got answers!
RCS messaging is a protocol that can send messages to mobile phones, like SMS and MMS. But it’s so much more than that – think of it as SMS or MMS 2.0.
The RCS experience is similar to messaging apps like WhatsApp or Instagram; you can send images, videos, buttons, carousels, and more. But the best part is that there’s no third-party messaging app needed. RCS messages go directly to a phone’s native inbox, just like SMS and MMS do.
It depends on what you’re trying to do! RCS is designed to work like any other messaging app, so it’s better suited to long conversations. Also, because it supports rich media, it’s fantastic for marketing communications.
SMS, on the other hand, is excellent for notifications and critical updates – fraud alerts from a bank, verification passcodes, delivery updates, etc. SMS can be conversational too, so if you want customers to reply to a notification, that’s possible!
Businesses often combine RCS and SMS to cover all use cases. Some even use SMS as a backup if RCS isn’t supported by a handset.
RCS is a collaboration between Google and mobile operators around the world. Support for RCS is growing all the time. For more information, contact one of our experts.
RCS Business Messaging (RBM) is only available on Android today, but Apple started to support RCS for P2P messaging in some markets in fall 2024.
This opens the door to improved messaging experiences across even more devices.
RCS protocol enables real-time message receipts, high-res images, video and audio. In addition, reply chips and carousels allow for simple browsing or scheduling.
More CX insights
Related products
Conversation API
SMS
MMS
Channels
What are you waiting for?
Enrich your business – get started with RCS!