A refreshed identity for a stronger Sinch story

Sinch has come a long way since day one.

We’ve expanded our offering, added powerful capabilities, and grown across messaging, voice, and email. Today, we help businesses around the world connect with their customers at global scale.

But customer communications have also changed a lot since we first started.  And now, it’s transforming even faster. AI is reshaping how businesses, agents and customers engage across channels, moments, and journeys. Conversations are moving quicker. Journeys are smarter. And customer communications are increasingly automated and managed at scale.

In this new era, one thing matters more than ever: Trust.

Every missed message, failed verification code, or broken conversation is a broken promise. And when trust is broken, it’s hard to win it back.

That’s why we’re evolving. Today, we’re unveiling a refreshed Sinch brand identity and a clearer, stronger story. Not as a cosmetic update, but as a signal of what we stand for in the agent era: performance, intelligence, and trust at global scale.

At Sinch, our commitment is simple: We connect every business with every customer, everywhere in the world.

We’re on a mission to build the most intelligent and trusted infrastructure for communications – and that’s exactly what’s guiding this next chapter.

Even as customer interactions accelerate in this new AI-first phase, the fundamentals haven’t changed. Communications must be secure, scalable, and built to perform.

That’s what Sinch is here to deliver. And it’s all summed up in one line: Every message you send is a promise. We make sure you keep it.

A brand identity that reflects who we are now

Today, Sinch powers intelligent customer communications for 190,000+ businesses worldwide, enabling over 900 billion interactions a year. From first touch to real-time support, we help brands reach customers — securely, intelligently, and at scale.

We’ve grown, and it was time for our brand to grow with us.

This refresh is about Sinch showing up as one, with an identity that matches the scale, maturity, and responsibility of our role in the market. Our customers choose us because they trust us to manage reliable and secure communications at scale. And now, our brand reflects that.

Laurinda Pang CEO at Sinch

Our refreshed identity has been designed to reflect the strength of our infrastructure and unify our product portfolio without losing clarity. We’ll be rolling out the changes gradually, and over the next few months you’ll start seeing it across our website, experiences, events, and content. Whether you’re logging in to Sinch Mailgun, launching a campaign in Sinch Engage, or stopping by our booth at MWC — you’ll know this is Sinch.

In 2026, a single SMS or standalone email campaign aren’t enough to build lasting trust. What matters now is building truly connected engagement – keeping customers engaged, informed, safe, and happy across every single interaction.

Sinch helps customers build this trusted engagement throughout the full communication journey, from the first verification to ongoing conversations at global scale.

That’s why this refresh extends across Sinch and our go-to-market product brands:

• Sinch Mailgun
• Sinch Mailjet
• Sinch Engage
• Sinch SimpleTexting

What this means for you is a clearer, more consistent experience across products and touchpoints, all backed by our unwavering commitment to performance and excellence.

Over the years, Sinch has grown both organically and through acquisitions — from a set of strong, individual products into a more connected suite. This refresh reflects that evolution. It’s not just about a new look, but about making the shared foundation behind every product clear: the trust, scale, and intelligence powered by Sinch.

Jonathan Bean Chief Marketing Officer, Sinch

Our refreshed brand will come to life progressively in the weeks and months, across everything from our brand experience to our product offering. We’re confident you’ll love us just as much as we do, and we can’t wait to continue this path forward with you.

To our customers, partners and community: Thank you for building with us.
The next era of customer engagement is here, and we’re ready to lead the way.

Powered by trust. Powered by Sinch.

Author: Gwen Lafage Gwen is VP of Brand at Sinch, leading global brand strategy, integrated campaigns, and thought leadership. She brings experience from top creative agencies and global tech companies.