CONSENT MANAGEMENT

Stay compliant and lower risk

Bring all your opt-ins and opt-outs together and honor customer preferences across channels through a single Consent Management API (available through the Sinch Conversation API). Plus, keep an auditable trail to help you stay GDPR and TCPA compliant.

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WHY IT MATTERS

One powerful API for compliance everywhere

With Consent Management, respecting customer preferences is straightforward. Make it easier to manage opt-outs, reduce risk, and keep customer trust.

Centralized record

Get all opt-in and opt-out events live in one auditable log, giving your compliance and legal teams quick, reliable visibility.

Real-time blocking

Primary Mode prevents messages that go against a customer’s preferences, helping you avoid expensive GDPR or TCPA errors.

Flexible workflows

Secondary Mode triggers webhooks so you can handle opt-outs in your own systems.

MAKE COMPLIANCE EASIER

Reduce legal risk with instant, rule-based suppression

Consent mistakes can lead to expensive penalties. Consent Management tracks keywords, logs changes, and helps block messages, helping you stay compliant with GDPR and TCPA at scale.

  • Reduce risk of sending to opted-out users across any channel

  • Enforce your consent model consistently at scale

  • Maintain auditability with structured, timestamped logs

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BUILD CUSTOMER TRUST

Show subscribers you respect their choices, every time

35% of consumers dislike messages they never asked for, according to our State of Customer Communications report. With custom replies and specific categories, you can show customers you listen, boosting engagement and loyalty.

  • Separate marketing and notification consent

  • Customizable confirmation messages

  • Let customers opt back in if they change their mind

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MAKE GOVERNANCE EASY

One source of truth for every channel and team

Stop juggling siloed lists for SMS, WhatsApp, or RCS. Manage and enforce consent from a single endpoint that spans brands, regions, and systems.

  • Omnichannel coverage out of the box

  • Works across brands, regions, and apps

  • Choose Primary or Secondary Mode per use case

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REAL-WORLD RESULTS

Trusted in highly demanding industries

Effortless marketing compliance

Retail brands can automatically stop sending marketing messages when customers opt out, reducing manual work and lowering the risk of accidental sends.

Preserve critical communications

Logistics teams let customers unsubscribe from promotions while still receiving essential delivery updates—maintaining compliance without disrupting the experience.

Complex financial alerts

When a user texts “STOP,” you receive a webhook so your system can apply the right business rules before suppressing future messages—ideal for financial services and regulated workflows.

Regulatory compliance

Financial institutions can retrieve complete, time-stamped consent histories through the API, making audits faster and simplifying compliance reporting.

WHAT YOU GET 

Eight features that make compliance simple

Dual processing modes

Pick instant blocking (Primary) or webhook notifications (Secondary) to match your business needs.

Granular consent categories

Separate marketing, notifications, or all alerts, so the right messages go out to the right customers — or not at all.

Automatic keyword detection

Use default or custom opt-in/opt-out keywords in multiple languages without extra code.

Configurable auto-replies

Send friendly, branded confirmation texts as soon as a customer opts in or out.

Full audit trail

Pull every consent change through the API for clear, defensible records.

Built-in intelligence

The service reads inbound messages for keywords and automates responses, so you don’t have to manage complex logic.

Flexible enforcement

Mix categories and modes for turnkey compliance or sophisticated internal workflows.

Omnichannel support 

Manage consent across SMS, WhatsApp, RCS, and more from one unified endpoint.

Answers to top compliance questions

It’s a feature of the Sinch Conversation API that brings together opt-ins and opt-outs, enforces preferences across channels, and keeps a full history you can audit anytime.

In primary mode (the default), Sinch helps block messages to opted-out contacts. In secondary mode, Sinch sends a webhook so your system applies the blocking rule.

Tag each outbound message with a consent_category. Marketing messages won’t be sent to users opted out of marketing, while notifications still deliver.

Yes. Default and custom keywords are detected instantly, updating consent and triggering your auto-reply.

No feature can guarantee compliance, but Consent Management gives you the right tools to manage consent accurately.

You can manage consent across 14 channels including SMS, WhatsApp, RCS, and more from a single endpoint.

Yes. Use the API to pull a complete, time-stamped audit trail of consent changes.

Consent Management is included with the Conversation API. Auto-reply messages are billed as standard MT messages.

You need an active Sinch account and to be sending messages through the Conversation API.