Sinch named an Essential App for HubSpot

Another big day at Sinch: HubSpot has officially named Sinch an Essential App in its Service Hub!

This recognition underscores the strength of our partnership with HubSpot and our expertise and reliability as a mobile messaging provider. It also highlights our commitment to helping businesses connect with their customers in smarter, faster, and more meaningful ways.

HubSpot has just launched its new Custom Channels API, a feature that lets businesses integrate third-party apps – like Sinch – directly into the HubSpot Conversations Inbox. As part of this new product, HubSpot is spotlighting a select group of trusted partners as “Essential Apps”, and we’re proud to announce that Sinch is one of these recommended providers.

For us, this isn’t just a cool label – it’s recognition of the deep integration we’ve built with HubSpot and joined commitment to helping businesses using HubSpot to deliver standout customer experiences.

“HubSpot affords its partners many opportunities to collaborate and create solutions, and being named Essential App is the result of a long-standing partnership built on co-innovation between Sinch and HubSpot.”

Chris Thompson VP of Ecosystems at Sinch

At Sinch, we don’t just offer messaging tools – we deliver solutions that scale, adapt, and simplify how teams connect with their customers.

To support HubSpot’s release, we’ve introduced a new integration with the Conversations Inbox that provides a single, organized view of all your customer communications. Now, you can track and manage Sinch-powered SMS and MMS conversations alongside emails, chats, and other customer touchpoints, all in one centralized place within HubSpot.

This new integration will empower you to drive better engagement, stronger visibility, and more personalized customer experiences, something HubSpot has recognized by recommending Sinch as one of its trusted partners.

“It’s a testament to our focus on bringing the best communications tools to businesses using HubSpot. Our product and partner teams have worked with HubSpot to create an inbox environment that meets the needs of today’s business. The partnership we have with HubSpot has led to opportunities like Conversations Inbox for users.”

Chris Thompson VP of Ecosystems at Sinch

Our new integration with Conversations Inbox is just another milestone in our ongoing partnership with HubSpot – one that’s rooted in our shared focus on innovation and passion for better customer engagement.

Since we started collaborating in 2020, our focus has been to enable businesses like yours to build real connections with customers and drive conversions directly from within your HubSpot environment.

With Sinch embedded in the HubSpot experience, brands can turn CRM data into real-time engagement opportunities, leveraging powerful features like SMS, RCS and MMS automations, easy-to-track two-way messaging, message personalization, and comprehensive analytics.

So, whether you’re running marketing campaigns or nurturing customer relationships, with Sinch’s HubSpot integration, you can create personalized, timely, and trackable communications at every stage of the customer journey.

We’re proud to be recognized by HubSpot, and even more excited about what this unlocks for our customers.

Top-performing teams are already putting our integration to work, and we’re confident our shared focus on innovation will continue to drive success for organizations worldwide. Whether you’re looking to close deals faster, engage customers with more relevant messages, or simply keep your business running smoothly – our integration makes it easy to do it all, right from HubSpot.

If you’re already using Sinch with HubSpot, you’re in a great position to take full advantage of this capability. And if you’re just getting started, this is one more reason to feel confident choosing Sinch and HubSpot to power your communications. Try our integration for free, straight from the HubSpot marketplace listing!

Author: Beatriz Redondo Tejedor Bea is the Director of Content Marketing at Sinch. Formerly a language teacher, she has over a decade of experience building global and multilingual communications and content marketing strategies.