Customer Story
Challenge: Capture busy parents’ attention and increase event attendance
Solution: Send hyper-personalized SMS campaigns with Sinch’s SMS integration for HubSpot
Results: Higher engagement, more ticket sales, and less time spent on event launches
Over the past 10 years, Family Quest Entertainment (FQE) has provided families with educational, interactive, and entertaining family experiences like Jurassic Quest and Brick Fest Live.
Chad Collins, CEO of FQE, leads the company in producing more than 200 events each year, each attracting between 8,000 and 20,000 attendees every weekend.
Customer outreach is critical to maintain and grow attendance, and email and SMS are staples in FQE’s channel mix — especially SMS.
“Using SMS has been really huge for us. We’ve been sending text messages since 2017 before it was cool,” Chad said. “It’s more direct and personal, cutting through the noise of other communication channels.”
But with such a large audience, Chad needed a way to automate and personalize messages at scale. Chad tested other SMS providers to see if they had:
“All of the SMS messaging tactics we like to use could be challenging for some providers,” Chad said. “Not every messaging company can handle all of that.”
Chad chose Sinch’s SMS integration for HubSpot to automate their outreach efforts. The integration allows FQE to automate and personalize their SMS campaigns via HubSpot workflows, so messages reach the right audience at the right time.
“Sinch MessageMedia is a no-brainer,” Chad said. “It’s accessible, customizable, and responsive. Our speed to launch a new event has been tremendously sped up because of the automations.”
Since implementing Sinch’s SMS services, FQE’s customer engagement and event attendance has increased tremendously.
According to Chad, the results spoke for themselves. “We saw strong conversion rates, making it a worthwhile investment. The integration with HubSpot has allowed us to automate and personalize our communication effectively, and our speed to launch a new event has been tremendously sped up because of the automations. It’s freed up our team to work on higher-level tasks.”
The ability to provide timely, personalized communication has not only improved operational efficiency but also enhanced the customer experience, making FQE’s events even more memorable.
“Sinch is a no-brainer,” Chad said. “It’s accessible, customizable, and responsive.”
Looking ahead, Chad plans to explore new ways to use SMS, including automated responses and real-time customer interactions during events.