E-book

Shift personalization into overdrive

Financial services companies are banking on a new tech ecosystem to make services more accessible and connected.

This new ebook includes insights from Adobe, Deloitte, AppsFlyer, Sprinklr, Medallia, and Sinch and will Shift Personalization into Overdrive. Get helpful guidance for accelerating and scaling personalized experiences.

Download the e-book
Image for Shift personalization into overdrive

Personalization at scale

Personalizing personal banking

  • 72% of financial services consumers rate personalization as “very important” in their banking decisions.

  • 89% of senior executives at financial services companies agree that customers have been rewired to be digital-first.

  • More than 40% of customers engage with financial services brands via mobile.

  • More than 65% of marketers engage existing mobile banking users with push and in-app messaging.

Related resources

Resources