Customer Story
How SWETI Marketing delivers personalized messaging for its clients with Sinch
Learn how this Diamond-tier HubSpot agency helps fitness brands connect with millions of members through SMS and MMS messaging
Customer Story
Challenge: Find a reliable messaging partner to support high-volume SMS campaigns and provide detailed analytics for fitness industry clients
Solution: Partner with Sinch to enable rich media messaging and trackable links within HubSpot
Results: Enhanced client messaging capabilities and reporting
“We vet partners heavily. We always ask, 'Would we use it ourselves?' And with Sinch, the answer was yes.”
Devlin Watkins
Director of Business Development
SWETI Marketing has established itself as the go-to digital marketing agency for the fitness industry. As a Diamond-tier HubSpot partner, they provide everything from web development to CRM implementation for major brands like Gold’s Gym.
“We essentially are a full-service digital marketing and advertising agency for the fitness vertical,” explains Devlin Watkins, VP of Sales at SWETI Marketing. “The fitness industry is at the beginning of a digital transformation, and our goal is bringing them into this new age.”
When looking for an SMS partner, SWETI Marketing needed a solution that could handle their clients’ scale while providing detailed analytics.
“Our clients invest significantly in SMS messaging, so having detailed analytics was crucial,” says Devlin.
After vetting multiple options, Sinch emerged as the clear choice.
“Sinch was the best option capability-wise, but also we work well with the Sinch team,” Devlin notes. “The fact that we can send rich media with our blasts and track links within HubSpot is huge.”
SWETI Marketing leverages Sinch’s Hubspot integration to help fitness brands build community through various message types:
“SMS upgrades and supports the personal experience that gyms want to have,” explains Devlin. “This audience isn’t opening emails as much. You have to get them on their phones and make it easy to communicate.”
The collaboration between SWETI Marketing and Sinch goes beyond just technical capabilities. “Authenticity is a big part of SWETI, and I can tell that it’s a big part of Sinch now,” says Devlin. Through this partnership, SWETI Marketing continues to help fitness brands build stronger connections with their members while delivering measurable results.
