SMS TRANSFORMATION Report

The operator’s guide to maximizing the value of SMS

It’s time for MNOs to up SMS profitability – but where should you start?

The booming demand for app-to-person (A2P) SMS promises mind-boggling revenue growth, but effective monetization is a tough nut to crack – as is securing P2P margins.

So how can MNO’s take back control of SMS delivery value chains and maximize the earning potential of SMS, all while mitigating the threat of arbitrage and fraud?

Easy – by reading this guide!   

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Image for Ready to step up your SMS game?

Ready to step up your SMS game?

  • Find out why SMS matters now more than ever.  

  • Understand how to optimize the performance of A2P and P2P SMS traffic.  

  • Discover powerful tools for effective A2P monetization, P2P traffic protection, and global reach – all combined into a single solution.

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How to cash in on the SMS opportunity

Despite the rise of OTT players, A2P SMS has been showing dizzying growth. In 2020, global spending on A2P SMS rose 20% to US$21.5 billion, with 2% of global enterprises using it. With 10% adoption by global enterprises, that figure can be expected to reach US$75 billion.

There’s plenty of upside in P2P too: 

  • Up to 20% of traffic is estimated to be illegitimate and should be blocked, saving you delivery charges!

  • Up to 30% of traffic in P2P streams is estimated to be A2P – that means a new monetization opportunity for you!

  • This guide provides all the insights you need to navigate scattered SMS delivery value chains and transform your SMS business into a growth engine!

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2%

Of enterprises worldwide use A2P SMS – imagine the growth opportunities!

$75B

Forecast global spend based on A2P SMS adoption by 10% of global enterprises.

20%

Of traffic is estimated to be illegitimate. 

30%

Of traffic in P2P streams is estimated to be A2P.

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