Join Chad S White and Gwen Lafage as they chat about the importance of an omnichannel marketing approach and its impact on the customer experience.
In this episode, host Gwen Lafage from Sinch chats with Chad S White from Oracle Marketing Consulting to discuss the importance of an omnichannel marketing approach and its impact on customer experience. Chad emphasizes the importance of breaking down silos between marketing channels so that teams can align with a shared, customer-centric goal and create a more coherent and unified customer experience.
Chad also explores the role of technology in supporting a sound marketing strategy and the significance of data privacy regulations and their influence on marketers. As customer expectations continue to rise, businesses must adapt to the ever-changing landscape by embracing new technological advancements, such as machine learning and AI, to deliver better customer experiences.
Throughout the conversation, Chad and Gwen stress the importance of maintaining a customer-focused approach, evolving marketing tactics, and fostering collaboration between teams. By adopting these strategies, businesses can stay ahead and create lasting connections with their customers.
Chad S. White is the Head of Research for global digital marketing agency Oracle Marketing Consulting, 5-time author of Email Marketing Rules, and nearly 4,000 posts and articles about email and digital marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA’s 2018 Email Marketer Thought Leader of the Year.
Gwen has dedicated her career to building strong brands in London, Paris, San Francisco, and Stockholm. She is a creative, global marketing leader with twenty years of experience in the best advertising agencies working on the world’s leading B2C brands before focusing on B2B marketing for tech companies in Silicon Valley and Stockholm.
Gwen is now VP of Brand and Content at one of the fastest-growing tech companies in the world, the Customer Communications Cloud, Sinch.
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