Glossary

Omnichannel marketing

What is omnichannel marketing?

Omnichannel marketing is about integrating customer touchpoints seamlessly to keep tabs on all customer interactions with a brand.  

An omnichannel approach makes it easier to deliver a consistent, compelling experience across the entire customer journey and use data from purchase history or past interactions to personalize campaigns, which in turn results in higher engagement, conversions, and loyalty. 

How can Sinch support your omnichannel marketing strategy? 

We’ve got powerful messaging APIs and solutions built with marketers in mind, allowing you easily to expand your reach, showcase your brand, drive more conversions through personalized, compelling campaigns, and deliver top-notch service across all the channels your customers use.  

What are the benefits of partnering with Sinch for omnichannel marketing? 

From personalized messaging campaigns to chatbots and voicebots, or real-time customer care, we’ve got everything you need to create a seamless omnichannel experience that drives engagement, conversions, and loyalty. 

Sinch’s Conversation API lets you engage customers with rich media and personalized content on any messaging channel through a single connection while retaining context and continuity for a seamless customer experience. And of course, it integrates seamlessly with any of your existing tools! 

We’ve also got a whole suite of turnkey marketing solutions for omnichannel campaigns, customer care, and AI-powered mobile conversations. 

Being a leader in cloud communications also means we ensure your messages always get delivered quickly and reliably, wherever your recipients are.

Read more

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Conversation API
Conversation API for Developers

Related glossary terms

Omnichannel customer engagement
Conversation API
Artificial Inflation of Traffic - AIT

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