Glossary

UI vs UX

UI vs. UX – what’s the difference?

Are you confused about the difference between UI and UX? Don’t worry – you’re not alone! These terms are thrown around a lot, and they are related. But there are some key differences as well! 

UI stands for user interface, meaning all of the elements that your customers use to interact with you. That includes everything from the text and buttons on your webpage to the video interface you might use for customer support calls.  

UX, on the other hand, stands for user experience. It’s about how a user experiences all those interactions with your product, company, and services. So, as you may have guessed, UI has a huge impact on UX – but the UX includes a lot more than just the UI as well.   

UX isn’t just about aesthetics but about how the whole thing works and how users interact with it. Does the page load quickly? Is the flow smooth? Does the color of your call-to-action button encourage or discourage people from clicking? There’s lots to think about!  

Why UI and UX are important  

Obviously both UI and UX have an impact on how your customers view your brand, and the relationship that you start to build with them. And you want to make a good impression, don’t you? 

How Sinch works with UI and UX  

At Sinch we offer various tools that can help you improve both your UI and UX. Want to add a voice interface option for user verification, for example? We’ve got you covered. Or wow your users with personalized updates about their purchase? We can do that too! Get in touch – we can’t wait to speak with you!

Related glossary terms

Omnichannel marketing
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