Engage

Product Updates

April 2026

April 6, 2026

E-commerce RCS Carousels: Import products directly from your store into RCS campaigns

If you have an e-commerce store connected, you can now pull product information directly from your store into beautiful, engaging RCS rich cards. Reduce manual effort, create campaigns faster, and drive more sales.
Read more
April 6, 2026

HubSpot Custom Objects Integration: Automate messaging using your unique business data

You can now trigger automated messaging workflows using your own custom data, not just standard objects. This opens up endless possibilities to save time and admin effort in HubSpot CRM.
Read more

March 2026

March 26, 2026

HubSpot Conversational UI view: Message contacts right from the contact record with Sinch Engage

Now live in our HubSpot Integration: a brand new HubSpot conversational interface where you can instantly send, schedule, and receive SMS, MMS, and RCS messages directly from the CRM.
Read more

January 2026

January 19, 2026

HubSpot Help Desk AI Agent: Sinch Engage now uses HubSpot’s AI for faster, automated support 

With HubSpot's AI Customer Agent and Sinch Engage, bring intelligent customer support via SMS into HubSpot Help Desk. Resolve questions faster, free up human agents, and improve customer satisfaction.
Read more

December 2025

December 5, 2025

RCS in Sinch Engage: Rich, branded messaging in the native inbox 

RCS is now available across Sinch Engage so you can send rich, branded, interactive messages – whether you want to send from our web app, API, or our HubSpot integration (with more integrations to come). 
Read more

October 2025

October 10, 2025

Introducing: AI-powered SMS workflows for NetSuite, powered by Sinch Engage

You can now set up AI-powered SMS workflows in NetSuite with Sinch Engage – automate messages faster, personalize at scale, and save hours of manual work.
Read more