Customer Story
How Insider delivers 500M+ text messages annually across 45 countries
See how a leading omnichannel customer engagement platform uses the Sinch SMS API to send millions of texts anywhere in the world.
Customer Story
Challenge: Find and integrate with a scalable SMS solution with high global deliverability and a dedicated technical support team
Solution: Partner with Sinch for its reliable and scalable SMS API, deep expertise in enterprise messaging, and hands-on support team
Results: Seamless, SMS delivery of millions of messages every month across diverse sectors like retail, finance, and more
“Sinch ticked all the boxes for us as a partner. Now, our enterprise clients can scale their messaging strategies and reach customers across more than 45 countries.”
Insider is the number one AI-native omnichannel experience and customer engagement platform. It helps brands deliver unique experiences to each customer across a wide set of channels to achieve faster ROI, higher efficiency, and better results.
With a rapidly growing base of enterprise clients operating across multiple regions, Insider needed an SMS solution that could scale reliably, deliver messages across borders, and maintain high delivery rates, even during peak periods.
They also wanted a partner who could offer hands-on technical support and guidance to ensure smooth integration and performance.
“We were searching for a partner whose strength lay in that delivery layer. They have to meet our global clients’ needs, handle massive messaging volumes, and fit into our clients’ budgets,” said Pradipta Dutta, Insider’s Global Head of Partnership and Alliances.
With Sinch’s SMS API, Insider saw a 5% boost in delivery rates and streamlined operations to handle over 500 million messages a year — four times higher volume than before. That means faster, more reliable messaging for Insider’s customers.
“Sinch ticked all the boxes for us as a partner,” Pradipta said. “Now, our enterprise clients can scale their messaging strategies and reach customers across more than 45 countries.”
Most importantly, Insider lets customers grow their omnichannel strategy without leaving the platform. Having built-in SMS capabilities without extra tools or workarounds makes running campaigns faster and easier for the marketers and gives Insider a clear competitive advantage.
As Insider continues to scale, they see growing demand from customers for next-generation messaging channels like Rich Communication Services (RCS). With Sinch as their trusted partner, Insider is well-positioned to meet that demand.
“Sinch’s expertise and industry relationships help reduce our time to market and offer the latest innovations to our clients around the world,” Pradipta said.
The seamless integration between Insider and Sinch ensures that Insider’s customers can adopt new technologies quickly, engage audiences more effectively, and expand their global reach without limits.
