Company update, Insights
Sinch says olá Brazil with TWW acquisition
Company update, Insights
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Hot on the heels of the acquisition of cloud-based SaaS platform, myElefant, Sinch is very pleased to announce that we have acquired Brazil’s third-largest SMS connectivity provider, TWW.
Brazil is an incredible place. It’s the largest country in Latin America by population, GDP, and size. It’s also home to the Carnival, Caipirinhas and the most successful national team in world football history!
And Brazilians are mad for mobile, with the country seeing rapid uptake in smartphone penetration and mobile messaging and internet usage in recent years.
The country has also largely skipped the upheaval of legacy fixed-line internet roll-out. Estimates show that the primary way to get online in Brazil is via a smartphone, with 60% of all internet connections made this way. In fact, the average Brazilian spends over three hours a day on their smartphones, making Brazil by every measure, a mobile-first country.
It follows that mobile culture is deeply ingrained. Many for example don’t have an email address instead they prefer native functions of their smartphones like SMS and chat apps as the primary ways to communicate. And in Brazil, customer engagement through mobile messaging continues to gain popularity for both local businesses and for those extending their reach into the country.
In tandem, consumers everywhere are demanding more engagement and meaningful personalized customer experiences with the brands and enterprises that they routinely interact with, rewarding those that can meet this need with loyalty, repeat custom and recommendation. That’s important because, since the basis of Enterprise communication in Brazil is via mobile, now new richer formats like RCS messaging and WhatsApp business messaging can be offered to TWW’s enterprise customers. Rich and immersive personalized messaging at any given moment on the customer journey!
The acquisition of TWW, enables us to immediately gain a significant presence within this vibrant mobile market. We also add direct connectivity with every mobile operator within the country to our existing Tier One super network, which offers unrivalled scale, reach and quality to the world’s most demanding enterprises.
The truth is, mobile messaging is set to replace email as the primary customer engagement channel for brands and enterprises within five years. This why the ability to power mobile engagement on a global scale is becoming increasingly important to our customers, providing new opportunities to engage with consumers in new growing markets.
Welcome on board TWW!
Read the press release here.
