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How OBHAI uses WhatsApp for faster and more reliable ride-booking
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OBHAI is a ride-sharing provider for daily transportation needs and offers also parcel delivery. With the newly launched WhatsApp service from OBHAI, users can book rides directly via the world’s most popular messaging app. For quick needs, customers can also chat live with OBHAI agents via WhatsApp. We show you how the service works and what added value it offers to their existing customer service channels.
OBHAI is a ride-sharing company based in Bangladesh’s capital Dhaka. Their mission is to “offer safe, reliable, and convenient transportation to everyone all across Bangladesh.”
In order to provide an even more expedient way of booking a ride for their customers, OBHAI launched a service channel on WhatsApp, the most popular messaging app in the country.
OBHAI’s WhatsApp service includes a bookable transport service that picks up users, and brings them to the desired locations. In addition, OBHAI also offers a parcel service, OBHAI Express. OBHAI’s customers have the possibility to contact the customer care team via WhatsApp at any time to clarify questions or concerns.
To use the innovative WhatsApp service, all that customers have to do is simply write “Hi” in a WhatsApp message to the following number +880-1313-201-222. A chatbot then automatically asks the customer for all the necessary information: name, e-mail address, and the geolocation of the pick-up and destination, in case the customer wants to book a ride.
WhatsApp OBHAI booking will help lot of OBHAI users to simply order an OBHAI Gari, OBHAI CNG, and even order OBHAI Express services in few key strokes.
Anis Ahmed, Startup Founder, and Investor of Obhai Solutions Ltd.
In addition, the chatbot supports the pre-qualification of inquiries. It offers the customer various options for their inquiry. With the bot already collecting the data, the agent has immediately the information about the topic of the request. The chatbot is monitored and maintained by the customer care agents of OBHAI to always have an eye on the user experience.
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With over 2 billion monthly active users around the globe, and 22% (around 40 million) users in Bangladesh, WhatsApp is the primary communication platform in the country. Keeping the need and comfort of Bangladeshi citizens in mind, OBHAI edged a step ahead and introduced its own WhatsApp service to complement its ride-sharing offers.
Why isn’t OBHAI doing all of this on its own app? Because internet bandwidth is limited in Bangladesh. WhatsApp, on the other hand, is specifically designed to still work in areas with low coverage. So, combined with the fact that so many people already have the app installed, using WhatsApp as a service channel is the obvious choice.
Even ride-sharing giant Uber uses WhatsApp for ride bookings in India!
For OBHAI, this service also acts as a safety net for customers when their internet connection is not stable enough to open the OBHAI app. In addition, OBHAI’s WhatsApp service will also give people the ability to book a ride quickly and easily for those who may not have enough storage space on their smartphones to use the app.
In order to bring the new service closer to the users, OBHAI promoted its new WhatsApp service on its social media channels and sent a press release to the media.
As it’s not yet very intuitive for most users to search for and find businesses directly on WhatsApp, this is a great strategy to let people know about your WhatsApp service and grow the user base.
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