Meet Sinch Engage: MessageMedia’s new name and brand identity in the US & UK 

We’re officially stepping into a new phase in both MessageMedia and Sinch’s brand journey. 

You may know that Sinch acquired MessageMedia, a global messaging provider, back in 2021. Since then, the MessageMedia platform has been operating as Sinch MessageMedia, helping 10,000+ customers worldwide to send reliable and personalized communications.  But now, MessageMedia is taking it’s next step. 

To create a more unified experience for both our MessageMedia and Sinch customers, and to also enable ourselves to innovate faster at a global scale, MessageMedia is moving closer to the Sinch family by rebranding to Sinch Engage in the US and UK. 

This change ultimately means that, if you’re a MessageMedia customer in these regions, you get the same easy and reliable messaging experience you love, but soon to be further backed by the power and innovation of the global Sinch brand and ecosystem.  

And if you’re not a current customer, this means that you’ll begin to see less of the MessageMedia name and more of our new brand identity: Sinch Engage.  

We know you may have questions, so here’s everything you need to know about this rebrand, including: 

• What’s changing? 

• When is it changing? 

• How does it impact me as a customer? 

• What else do I need to know?  

• Starting today, MessageMedia will begin its rebrand to Sinch Engage in the US and UK, but the change is not all happening at once.  

• The first change is the website: The MessageMedia website will be sunset in the US and UK on April 1. After that, all visitors from those regions will be redirected to its new home: sinch.com/engage/messagemedia 

• The rebrand is not yet impacting the MessageMedia app in these regions – we will give plenty of notice when that changes.  

Unifying our brands the right way is a process and we’re committed to making this transition as smooth as possible, with minimal disruption to your experience. Here’s what you need to know: 

• Your MessageMedia account and app remain the same. For now, the app is not changing, and your account details and plan are not affected in any way. 

• MessageMedia login is also unchanged. The login for all current MessageMedia customers continues to be hub.messagemedia.com. 

• You can still use MessageMedia support documents. We’ve kept our support site intact as well, so you can continue to get help when you need it: support.messagemedia.com. 

If you have any questions, our customer support team is always here to help.  

For MessageMedia customers in AU and NZ, there are no changes to your brand or app experience at this time. The website remains the same if you’re visiting from AU or NZ, and your MessageMedia login, account, and plan, remain exactly the same as usual. 
 
Later this year, the MessageMedia rebrand will eventually roll out in AU and NZ, but you can rest assured that we will communicate any changes well in advance. Watch this space – and your email inbox – for updates.  

While the MessageMedia name is changing, our mission isn’t. Sinch Engage offers the same easy-to-use, secure messaging solution for businesses that want to build real connections with customers across SMS, MMS, RCS, WhatsApp, and more – all from one hub. 

If you still have more questions: 

• Reach out to your customer success rep anytime 
• Or you can always contact support 

• What is changing? 
  MessageMedia is rebranding to Sinch Engage to create a more unified brand experience with its parent company, Sinch. The first change will be the MessageMedia website in the US and UK, which will be sunset on April 1 and redirected to a new page on the Sinch website.

• How does this rebrand impact me if I’m a MessageMedia customer in the US or UK? 
  For now, the rebrand’s impact is minimal and mainly entails the website sunsetting in the US and UK. Your MessageMedia account, the app itself, and your account details remain the same. The rebrand will not yet affect the app, and we will provide plenty of notice before any changes occur. 
• I’m a customer in Australia or New Zealand. What’s changing for me? 
  There are no changes to your brand or app experience at this time for AU and NZ customers. The rebrand will eventually roll out in these regions, and we will communicate all changes well in advance. 
• Where do I log into MessageMedia account? 
  Your login process has not changed. All MessageMedia customers can continue to log in at hub.messagemedia.com. 
• How do I contact support? 
  You can continue to use the MessageMedia support site to get help at support.messagemedia.com. If you have questions, you can also reach out to your customer success representative, or contact support. 
• Will this impact my pricing and billing? 
  No, the website sunset does not impact your plan pricing or account billing. 

Author: The Sinch team