Following the recent launch of our whitepaper – A Network Operator’s Guide to Differentiating in a Digital Era: How Consolidated Policy & Charging Can Provide A Competitive Edge, Product Manager, Victor Fernández discusses the challenges facing Mobile Operators thinking about undergoing a Digital Transformation.
Digital Transformation presents Telecom Operators with an opportunity to rebuild their position in a commoditised market, rebuild customer excitement, and reshape their operating cost structure, which could result in improved value for the industry.
Customers are now thinking in terms of services, rather than traffic. They want to stream videos and music on demand, they want to stay up to date with social networks, and play online games on the go. They don’t want to worry about their traffic consumption whilst they do this.
Undergoing a Digital Transformation to meet the demands of today’s customer presents Mobile Operators with some challenges:
For these reasons PCC architecture is becoming a must in Mobile Operators networks. Symsoft have gone a step further by consolidating the main functions of PCC – the Online Charging System (OCS), the Subscription Profile Repository (SPR) and the Policy and Charging Control Function (PCRF) into one network entity, reducing potential points of failure, integration efforts, and time-to-market to roll out new products and services.
More information on the combined PCC product that Symsoft offer can be found here, or for more in-depth information on the advantages that a PCC approach can bring, take a look at our whitepaper – A Network Operator’s Guide to Differentiating in a Digital Era: How Consolidated Policy & Charging Can Provide A Competitive Edge.
Originally posted on www.symsoft.com, find out more about Symsoft’s rebrand to Sinch in the press release here.
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