Sinch will provide Customer with a production messaging capability, enabling business messaging via the WhatsApp platform through the API and a business profile, both in the name of the Customer or a brand owned by Customer. Each API shall be provisioned with a maximum throughput of 20 messages per second.
Terms of Service
In addition to what is stated in any relevant Supplement, the Customer agrees to accept and comply with the terms and conditions set out in the WhatsApp Business Program Addendum Terms and Conditions attached hereto as Exhibit A herein below. For avoidance of any doubt, Sinch makes no representations as to where the Customer’s Data is being processed when using the Services.
Customer/client user who wishes to engage an ISV is required to comply with Section 2.2 of the Client Terms, which requires, among other things, such ISV to execute and deliver Schedule 1 to the Client Terms, please get in touch with us at: support@sinch.com
By creating an account and/or the use of the Service is deemed your full agreement and acceptance of the WhatsApp Client Terms in Exhibit C herein below and to abide by, at all times, all of such terms and the remaining WhatsApp T&C’s in connection with its use of the Services. Customer may not resell the Services or allow third parties to integrate with, access or use the Services (including messages) or use WhatsApp’s names or trademarks to promote Customer’s business or in any other way unless approved in writing by Sinch and WhatsApp. Without limiting the foregoing, Customer may not engage any ISV to perform services on its behalf in connection with Customer’s use of the Services; provided that the foregoing shall not prevent ISVs from accessing Customer’s messages after Customer receives such messages (i.e. Customer, not Sinch or ISV, passes the messages to such third party business).
In addition to the termination rights set forth in the Agreement, Sinch reserves the right to terminate the Service or any part thereof, with or without cause upon thirty (30) days’ advance written notice to Customer, and in the event of such termination, the provisions of the Services Agreement, this Order and the WhatsApp T&C shall survive any such termination.
Notwithstanding to the contrary, if Customer migrate or change to another service provider with or without notification to Sinch, all fees owing up to the date of such change shall become due and payable by Customer within ten (10) business days from date of notification to do so.
Exhibit A
WhatsApp Business Program Addendum Terms and Conditions WhatsApp Business Program Addendum
This WhatsApp Business Program Addendum (“Addendum”), is entered into as of the date of signature set forth below (“Effective Date“) by Meta Platforms Ireland Limited, unless you are located in the United States, Canada, or Brazil, in which case, Meta Platforms, Inc. is the contracting entity (“Meta” or “we“), and the company set forth in the signature block below (“Company” or “you“), for the purpose of supplementing and amending the TOS by and between Meta and Company dated ——— with respect to Company’s participation in the Program. Capitalized terms not otherwise contextually defined in this Addendum (including the Exhibits) or the TOS are defined in Section 6 (Certain Definitions).
Recitals
A. The TOS prohibits, among other things, distributing, selling, reselling, or renting the WhatsApp Business Solution to third parties, and sharing, transferring, or distributing data obtained from using the WhatsApp Business Solution to third parties;
B. Certain Solution Providers have granted ISVs access to the WhatsApp Business Solution (including messages) in violation of the TOS;
C. Meta is offering a Program, during the Term, to permit certain Solution Providers (including Company) to grant, and to continue to grant, ISVs access to the WhatsApp Business Solution (including messages) on the condition that such Solution Providers comply with the terms and conditions set forth in this Addendum; and
D. Company desires to participate in the Program in accordance with this Addendum.
Terms and Conditions
2.1 Disclose Existing Company ISVs. If you have already Onboarded one or more Company ISVs on or before the Effective Date, within fourteen (14) days of the Effective Date, you will disclose to WhatsApp (in the format and medium as directed by WhatsApp) details of (a) all existing Company ISVs, including the Company ISV’s name, address, and the nature of services provided by such ISV, that you have Onboarded on your own behalf or on behalf of your Client, (b) the name, address and WABA IDs of any Clients provided by each existing Company ISV and evidence of an executed agreement between you (as the approved Solution Provider) and such Client, as required by the Facebook Terms for WhatsApp Business Solution Providers; and (c) such other information as WhatsApp may request.
2.2 Requirements Before Onboarding New Company ISVs. Before Onboarding any new Company ISVs, you must (a) notify WhatsApp in writing (in the format and medium as directed by WhatsApp) of the name, address, and the nature of services to be provided by such ISV in connection with your proposed integration, (b) receive our prior approval in writing (email will suffice) of the proposed Company ISV (which may be granted or withheld in our sole discretion), and (c) provide written evidence to WhatsApp that the Company ISV has satisfied any Compliance Checks we may require (in our sole discretion) and has executed the ISV Terms.
2.3 Compliance Checks and ISV Terms. You will cause all existing, and future (if applicable), Company ISVs to:
(a) submit to any Compliance Checks we may require (in our sole discretion);
(b) enter into a written agreement with you that is consistent with the terms of the Agreement (including the anti-corruption and trade compliance undertakings, representations, and warranties therein);
(c) execute the ISV Terms and provide WhatsApp with written evidence of execution; and
(d) satisfy all such other requirements as Meta or WhatsApp may reasonably request.
You may only Onboard new Company ISVs that WhatsApp has approved (per Section 2.2 (Requirements Before Onboarding New Company ISVs) above) and that have satisfied the requirements set forth in paragraphs (a) to (d) (inclusive) above. If any existing Company ISV fails or does not complete all of the requirements set forth in paragraphs (a) to (d) (inclusive) above, you will immediately Off-board such Company ISV, subject to a wind-down period not to exceed thirty (30) days following such failure (to the extent required to ensure that the applicable Clients are not adversely affected by the Off-boarding, as long as such wind-down period is not prohibited under applicable Laws) to assist the Company ISV to migrate such Clients to a Solution Provider or to enable such Clients to assume control themselves (in each case, as instructed by Client).
2.4 Notification You must maintain an up-to-date list of all Onboarded Company ISVs including their name, address, the nature of services provided by each Company ISV, and such other information as Meta or WhatsApp may request, and promptly provide it to WhatsApp within fourteen (14) days of the Effective Date, and at any time WhatsApp requests it. You must also promptly notify each Client of the Company ISVs (including their name, address, and the nature of services they are providing) that you are using connection with the services you are providing to that Client.
2.5 No Resale or Re-Use. You agree that you will not permit any ISV to (a) resell the WhatsApp Business Solution or allow third parties to integrate with, access or use the WhatsApp Business Solution (including messages), or (b) use our names and trademarks to promote such ISV’s business or in any other way (unless otherwise approved in writing by WhatsApp). You will expressly prohibit such activities under your agreement with any Company ISV.
2.6 No Access to Business Client. You agree that you will not disclose the certificate required to access the WhatsApp Business Client to any ISV other third parties, or otherwise allow any ISVs or other third parties to access or use the WhatsApp Business Client.
2.7 Termination of Company ISVs. You agree to immediately Off-board any Company ISVs upon written notice (email will suffice) from Meta or WhatsApp, which we may provide in our sole discretion , subject to a wind-down period not to exceed thirty (30) days from the date of such notice (to the extent required to ensure that applicable Clients are not adversely affected by the Off-boarding, as long as such wind-down period is not prohibited under applicable Laws), to enable such Company ISVs to meet their migration obligations under the ISV Terms.
2.8 Responsibility for Company ISVs. As between you and Meta or WhatsApp, you are responsible for all acts, omissions and obligations of your Company ISVs, including (a) the Company ISV’s access to or use of the WhatsApp Business Solution, including all information provided therewith (e.g., the acts and omissions of Company ISVs will be deemed your actions or omissions under the Agreement), and (b) the Company ISV’s breach or alleged breach of the ISV Terms or applicable Laws. You agree that your indemnification obligation under the TOS extends to any claims relating to, arising out of, or in any way in connection with any of the following: (i) any Company ISV’s access to or use of the WhatsApp Business Solution, including information provided in connection therewith; and (ii) any Company ISV’s breach or alleged breach of the ISV Terms or applicable Laws.
2.9 Consequences of Breach. Without limiting any of Meta’s suspension or termination rights under the Agreement:
(a) If you (directly or per Section 2.8) are in breach of any of the requirements set forth above in Sections 2.1 to 7 above, or if any of your Company ISVs is in breach of the ISV Terms, upon receiving notice from WhatsApp, you will have ten (10) days (“Cure Period“) to:
i. Off-board the Company ISVs identified in WhatsApp’s notice, subject to a wind-down period not to exceed thirty (30) days from the date of such notice, for any Company ISVs that have directly engaged Client(s), to enable such Company ISVs to meet their migration obligations under the ISV Terms (as long as such wind-down period is not prohibited under applicable Laws); and
ii. cause such Company ISVs to cease marketing and reselling the WhatsApp Business Solution (to the extent such Company ISVs is engaging in such activities), and remove any unauthorized materials related to the marketing or resale of the WhatsApp Business Solution.
(b) If you fail to comply with Section 2.9(a), we may (in our reasonable discretion) exercise our rights set forth in the Agreement (which we expressly reserve) to (without liability to you, your Clients or your authorized users) immediately limit, suspend, or terminate your access to the WhatsApp Business Solution and/or any or all User Data (or any portion thereof) (including access via any or all associated WABAs) to the extent permissible under applicable Laws, which for the purposes of this Addendum may include prohibiting you from granting any new Clients access to the WhatsApp Business Solution for ninety (90) days following the Cure Period.
2.10 Feedback. You will use commercially reasonable efforts to provide Feedback related to the Program to WhatsApp on a timely basis and you (a) agree not to disclose Feedback to any third party , and (b) hereby assign to us all right, title and interest in and to any Feedback, without any right to compensation or other obligation from us.
2.11 Client ISVs.
(a) You must ensure that each Client who accesses and uses the WhatsApp Business Solution, directly or indirectly, via your service offerings has accepted the Client Terms. In the event that that you have not ensured that your Client has accepted the Client Terms, you represent and warrant that you have accepted such requirements on behalf of your Client, that you have authority to accept such requirements on behalf of your Client and hereby bind such Client to the Client Terms. You agree that you are jointly and severally liable for, and will indemnify Meta and its Affiliates for any harm that results from, your Client’s acts and omissions with respect to such requirements and obligations, as if your Client’s acts and omissions were that of you.
(b) To the extent you are aware that your Client has engaged one or more Client ISVs, you will:
i. notify your Client and WhatsApp that you will cease providing such Client ISVs with access to the WhatsApp Business Solution (including messages), unless the Client has accepted the Client Terms, and the Client ISV has accepted the ISV Terms and satisfied such other requirements as Meta or WhatsApp may reasonably request within ten (10) days of such notice (“Grace Period“);
ii. subject to the Grace Period, cease providing such Client ISV with access to the WhatsApp Business Solution (including messages), until you have confirmed that the applicable Client has accepted the Client Terms, and the Client ISV has accepted the ISV Terms and satisfied all other requirements that Meta or WhatsApp may reasonably request;
iii. maintain an up-to-date list of your Clients’ Client ISVs including their name, address, and the nature of services provided by each such Client ISV, and promptly provide it to WhatsApp within fourteen (14) days of the Effective Date and at any time if WhatsApp requests it; and
iv. notify Meta and WhatsApp promptly if you become aware that any of your Clients are in breach of the Client Terms.
6.1 “Agreement” means the TOS, as amended and supplemented by this Addendum;
6.2 “Client” means an end busine ss customer of a Solution Provider and may be described as “Client”, “Customer”, or “customer” in the TOS;
6.3 “Client ISV” means an ISV engaged by a Client to perform services on its behalf in connection with that Client ‘s use of the WhatsApp Business Solution. For clarity, Client ISV does not include any ISVs that access a Client ‘s messages after such Client receives such messages (i.e., Client, not its Solution Provider, passes the messages to such third-party business);
6.4 “Client Terms” means the terms set forth in Exhibit C to this Addendum;
6.5 “Company ISV” means an ISV engaged by Company to perform services on behalf Company and / or its Clients in connection with Company and / or its Clients’ use of the WhatsApp Business Solution;
6.6 “Compliance Checks” means the “know your customer” and other additional screening measures that Meta or WhatsApp may reasonably require as notified to Company in writing (email will be sufficient) by Meta or WhatsApp;
6.7 “Confidential Information” means any and all information disclosed (a) by Meta and / or WhatsApp to Company or Company ‘s Clients , or (b) by Company or Company’s Clients to Meta or WhatsApp, in each case, relating to the Program, including the existence of the Program, the terms and conditions of this Addendum , the ISV Terms and the Client Terms;
6.8 “ISV” means a third -party business (who is not a Client nor another Solution Provider);
6.9 “ISV Terms” means the terms set forth in Exhibit B to this Addendum;
6.10 “Laws” means local, state, provincial, territorial, federal, and international laws, regulations, rules, and conventions, including those related to data privacy and data transfer, international communications, public procurement requirements, and the exportation of technical or personal data;
6.11 “Off – board” means to remove an ISV from your technical integration with the WhatsApp Business Solution, cease providing access of any kind to the WhatsApp Business Solution (including messages) to such ISV, and terminate your agreement in connection with the WhatsApp Business Services with such ISV;
6.12 “Onboard” means to enable or permit a technical integration with an ISV and the WhatsApp Business Solution (including messages), and / or give an ISV access to the WhatsApp Business Solution (including messages);
6.13 “Solution Provider” means a solution provider that has undergone WhatsApp ‘s compliance checks and is authorized by WhatsApp to deploy the WhatsApp Business Solution as a service provider on behalf of its Clients and may be described as either “Solution Provider” or “Service Provider” in the TOS;
6.14 “TOS” means the Facebook Terms for WhatsApp Business Solution Providers, which in corporate s and includes, without limitation, the WhatsApp Business Terms for Solution Providers (currently available at: https:// www.whatsapp.com/legal/business-terms-for-service-providers/), the WhatsApp Business Solution Terms (currently available at: https://www.whatsapp.com/legal/business-solution-terms/), and the WhatsApp Business Terms of Service (currently available at: https://www.whatsapp.com/legal/business-terms/); and
6.15 “WhatsApp” means WhatsApp Inc. or WhatsApp Ireland Limited (as applicable).
Exhibit C
WhatsApp Client Terms
These Client Terms (“Terms“) are entered into as of the date of signature set forth below (“Effective Date“) by Meta Platforms Ireland Limited, unless you are located in the United States, Canada, or Brazil, in which case, Meta Platforms, Inc. is the contracting entity (“Meta” or “we“), and the company set forth in the signature block below (“Company” or “you“),
2.1 Disclose Existing Client ISVs. If you have already Onboarded one or more Client ISVs on or before the Effective Date, within fourteen (14) days of the Effective Date, you will disclose to WhatsApp (in the format and medium as directed by WhatsApp) details of (a) all existing Client ISVs that you have Onboarded or directed your applicable Solution Provider to Onboard, including the Client ISV’s name, address , and the nature of services provided by such ISV, and (b) such other information as WhatsApp may request.
2.2 Requirements Before Onboarding New Client ISVs. Before Onboarding any new Client ISVs , you must (a) notify WhatsApp and your Solution Provider in writing (in the format and medium as directed by WhatsApp) of the name, address, and the nature of services to be provided by such ISV in connection with your proposed integration ; (b) receive our approval in writing (email will suffice) of the proposed Client ISV (which may be granted or withheld in our sole discretion) ; and (c) provide written evidence to WhatsApp that the Client ISV has satisfied any Compliance Checks we may require (in our sole discretion) and has executed the ISV Terms.
2.3 Compliance Checks and ISV Terms. You will cause all existing, and future (if applicable), Client ISVs to:
(a) submit to any Compliance Checks we may require (in our sole discretion);
(b) enter into a written agreement with you that is consistent with the terms of the Agreement;
(c) execute the ISV Terms and provide WhatsApp with written evidence of execution; and
(d) satisfy all such other requirements as Meta or WhatsApp may reasonably request.
You may only Onboard new Client ISVs that we have appr oved (per Section 2.2 (Requirements Before Onboarding New Client ISVs) above) and that have satisfied the requirements set forth in paragraphs (a) to (d) (inclusive) above. If any existing Client ISV fails, or does not complete all of the requirements set forth in paragraphs (a) to (d) (inclusive) above, you will immediately Off-board such Client ISV, subject to a wind-down period not to exceed thirty (30) days following such failure (to the extent required to ensure that you are not adversely affected by the Off-boarding, as long as such wind-down period is not prohibited under applicable Laws) to assist such Client ISV to migrate you to a Solution Provider or to enable you to assume control yourself (as instructed by you).
2.4 Notification. You must maintain an up-to-date list of all Onboarded Client ISVs including their name, address, the nature of services provided by each Client ISV, the types of User Data you share with such Client ISVs , and such other information as Meta or WhatsApp may request, and promptly provide it to WhatsApp within fourteen (14) days of the Effective Date , and at any time WhatsApp requests it. You must also promptly notify your Solution Providers of the Client ISVs (including their name, address, and the nature of services the y are providing) that you are using connection with the WhatsApp Business Solution.
2.5 No Resale or Re-Use. You agree that you will not permit any Client ISV to (a) resell the WhatsApp Business Solution or allow third parties to integrate with, access or use the WhatsApp Business Solution (including messages); or (b) use our names and trademarks to promote such Client ISV ‘s business or in any other way (unless otherwise approved in writing by WhatsApp). You will expressly prohibit such activities under your agreement with the Client ISV.
2.6 Termination of Client ISVs. You agree to immediately Off-board any Client ISVs upon written notice (email will suffice) from Meta or WhatsApp , which we may provide in our sole discretion , subject to a wind-down period not to exceed thirty (30) days from the date of such notice (to the extent required to ensure that you are not adversely affected by the Off-boarding, as long as such wind-down period is not prohibited under applicable Laws) to enable such Client ISV to meet its migration obligations under the ISV Terms.
2.7 Responsibility for Client ISVs. As between you and Meta or WhatsApp, you are responsible for all acts, omissions and obligations of your Client ISVs, including (a) the Client ISV’s access to or use of the WhatsApp Business Solution, including all information provided therewith (e.g., the acts and omissions of Client ISVs will be deemed your actions or omissions under the Agreement); and (b) the Client ISV’s breach or alleged breach of the ISV Terms or applicable Laws. You agree that your indemnification obligation under the TOS extends to any Claims relating to, arising out of, or in any way in connection with any of the following: (i) any Client ISV ‘s access to or use of the WhatsApp Business Solution, including information provided in connection therewith; and (ii) any Client ISV’s breach or alleged breach of the ISV Terms or applicable Laws.
5.1 “Client ISV” means an ISV engaged by you to perform services on your behalf in connection with your use of the WhatsApp Business Solution. For clarity, Client ISV does not include any ISVs that access your messages after you receive such messages (i.e., you, not your Solution Provider, pass the messages to such third-party business);
5.2 “Compliance Checks” means the “know your customer” and other additional screening measures that Meta or WhatsApp may reasonably require and notify you in writing (email will be sufficient);
5.3 “Confidential Information” means any and all information disclosed (a) by Meta, WhatsApp and / or your Solution Providers to you, or (b) by you to Meta, WhatsApp and / or your Solution Providers, in each case, relating to these Terms and the ISV Terms ;
5.4 “ISV” means a third-party business (who is not a Solution Provider);
5.5 “ISV Terms” means the terms set forth in Schedule 1 to these Terms;
5.6 “Off-board” means to remove a Client ISV from the technical integration with the WhatsApp Business Solution, cease providing access of any kind to the WhatsApp Business Solution (including messages) to such Client ISV, and terminate your agreement in connection with the WhatsApp Business Solution with such ISV.
5.7 “Onboard” means to enable or permit a technical integration with an ISV and the WhatsApp Business Solution (including messages), and / or give an ISV access to, the WhatsApp Business Solution (including messages).
5.8 “Solution Provider” means a solution provider that has undergone WhatsApp’s compliance checks and is authorized by WhatsApp to deploy the WhatsApp Business Solution as a service provider on behalf of its Clients and may be described as either “Solution Provider” or “Service Provider” in the TOS; and
5.9 “WhatsApp” means WhatsApp Inc. or WhatsApp Ireland Limited (as applicable).
Version 1.0 • Date of release: 24 January 2023