Customer Story
How O’Neill Marketing boosts results with SMS integration
Using Sinch Engage, O’Neill Marketing doubled webinar registrations, improved team visibility, and created faster communication with agents.
Customer Story
Challenge: Phone and email slowed down agent communication and reduced event registrations.
Solution: O’Neill Marketing used Sinch Engage’s Zoho integration to send bulk texts and centralize communication.
Results: Doubled webinar registrations, saved time for agents, and improved visibility across the team.
“I did some research, found Sinch Engage, and they were just so helpful and walked us through everything… Just the customer service and the support from Sinch Engage was just better than anything I had seen from anywhere else.“
O’Neill Marketing provides marketing support, training, and events for insurance agents across the United States. Staying connected to hundreds of busy agents is critical for the company’s success — but relying on email and phone calls created inefficiencies. Agents often missed important reminders about webinars or updates, which directly impacted participation and engagement.
Like many businesses, O’Neill Marketing needed a faster, more reliable way to connect with agents. The team recognized that SMS offered a direct line of communication that agents preferred.
“Our agents appreciate a text more than a phone call because it’s quicker and more convenient,” said Bailey Hicks, Agent Support at O’Neill Marketing.
When O’Neill Marketing began using Zoho SMS integration from Sinch Engage (formerly MessageMedia) the difference was immediate. For one webinar campaign, the team tracked where registrations came from: only two sign-ups were from the website and 24 from the newsletter. But a simple SMS reminder drove 52 registrations in one day — nearly doubling the total attendance.
“For example, today we have a webinar, and from our website, we got two registrations, 24 from our newsletter, and 52 just from sending out a text today. So it almost doubles our registrations,” Bailey said.
With SMS, the company now has a reliable way to drive event engagement, ensuring that agents receive timely reminders and can act quickly.
Beyond event promotions, SMS improved the way O’Neill Marketing communicates with agents day to day. Instead of relying on calls that agents might miss, the team can send texts that are read almost instantly.
“I use it pretty much every single day since I deal with agents on a more personal level. It’s just been extremely helpful to reach out to agents quickly and get the necessary information,” said Sanjay Bidasee, Marketing Consultant at O’Neill Marketing.
SMS also solved an internal challenge: visibility. Previously, communication could stall when staff were out of the office. With Sinch Engage, all team members can see and follow up on messages, ensuring continuity and better support for agents.
“With Sinch Engage, everyone has visibility with it, so if someone is out of the office, the team can still see messages and follow up,” Sanjay added.
The team was also impressed by how easy the integration was to set up and the level of support provided during implementation. Sinch Engage guided O’Neill Marketing through the process and ensured the system was running seamlessly from the start.
“I did some research, found Sinch Engage and they were just so helpful and walked us through everything… Just the customer service and the support from Sinch Engage was just better than anything I had seen from anywhere else,” Bailey said.
