Introducing: AI-powered SMS workflows for NetSuite, powered by Sinch Engage

NetSuite is one of the world’s most widely used cloud ERP platforms, trusted by more than 37,000 organizations across industries such as retail, wholesale distribution, manufacturing, professional services, and technology. It helps businesses manage everything from finance and CRM to supply chain and e‑commerce, making it a go-to platform for fast-growing companies that need flexibility and scalability. 

Businesses using NetSuite can now get more value out of messaging automation – and get setup faster, smarter, and easier than ever – with our brand new product release: AI-powered SMS workflows, powered by Sinch Engage.  

Here’s everything you need to know about this new product update.

Sinch Engage just launched a new exciting AI capability that integrates directly with NetSuite: AI-powered SMS workflows.

This feature speeds up and simplifies the process of setting up automated SMS campaigns in NetSuite, so businesses can send more personalized and timely automated messages quickly and without hours of troubleshooting.

So now, instead of manual configuration and time-consuming trial and error, businesses using NetSuite can rely on AI guidance to:  

• Assign SMS recipients 
• Generate personalized message content 
• Configure SMS workflows quickly and reliably 

The result is smarter automation, without the complexity. 

This new addition to the Sinch Engage and NetSuite SMS integration combines the power of NetSuite’s large language model (LLM) and Sinch’s AI-powered message generator.  

Here’s the flow: 

1. Start with a prompt: Within NetSuite, users can prompt NetSuite’s own LLM to assist in assigning recipients and identifying the right records. 
2. Create your message content: Sinch’s AI-powered message generator instantly creates messages, including personalized merge fields. 
3. Launch the automation: The system automatically fills in the fields for your SMS workflow for you, making it easy to add the whole thing into a NetSuite workflow. From there, simply tweak the workflow configuration based on your business and you’re good to go. 

Here’s a quick demo of setting up an automated SMS shipment confirmation.

This new AI helper, built right into NetSuite, transforms what used to be a frustrating and manual process into an easier, more straightforward experience. 

To summarize: With AI working alongside you in NetSuite, it’s now possible to: 

• Set up workflows in minutes: Deploy SMS automation without needing advanced technical knowledge. 
• Personalize messages at scale: Use AI-generated content with merge fields for tailored communication. 
• Automate with confidence: Minimize configuration errors and reduce wasted time. 
• Focus on growth initiatives: Free up teams from repetitive tasks so they can concentrate on what’s more important – customers and strategic work. 

If you’re a NetSuite user, you may be familiar with how challenging it has traditionally been to configure automated SMS workflows in NetSuite. Trying to set up even one automated SMS workflow likely pulled you or your team members away from higher-value activities. 

But now that Sinch’s AI-powered SMS workflows are here to help with easy setup, reduced errors, and more scalable and personalized campaigns, the possibilities are endless.  

Here are some NetSuite SMS automation workflow examples you can now setup faster than ever:  

• Order updates & confirmations – Automatically notify customers when their order is confirmed, shipped, or delivered. 
• Field service notifications – Reach agents on the road and keep them across details of their next service. 
• Inventory alerts – Send real-time stock level updates to sales teams or customers when items are back in stock. 
• Appointment reminders – Reduce no-shows with timely SMS reminders for service, healthcare, or professional appointments. 
• Billing & payment notifications – Proactively alert customers of upcoming invoices, payment confirmations, or overdue balances. 
• Internal team alerts – Notify employees of urgent operational updates, approvals needed, or workflow changes in real time. 
• Customer support follow-ups – Automate post-case check-ins or satisfaction surveys after support tickets are resolved. 
• Promotions & personalized offers – Launch targeted marketing campaigns at scale, tailored by customer history or behavior in NetSuite. 
• Event reminders & updates – Keep attendees engaged with reminders, agenda changes, or location updates for webinars and in-person events. 

AI is changing the way businesses approach automation. By embedding AI into the workflow setup process, Sinch Engage is helping NetSuite users move faster, improve accuracy, and deliver more personalized customer experiences. This is just the beginning -expect even more intelligent capabilities to further simplify and optimize messaging automation in the months to come.

Author: Linda Le Phan Linda is a Content Marketing Manager at Sinch.