Chapter 5

How RCS keeps customers engaged, informed, safe, and happy across industries

At Sinch, we help businesses connect with their customers so they can keep them engaged, informed, safe, and happy – no matter the industry.

But how does that look in action? Read on to discover some practical examples.
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retail

5 examples of winning shopping experiences with RCS

How do you keep retail customers engaged in a world of distractions where they’re bombarded with thousands of marketing communications every day? By going beyond basic messages and delivering rich, interactive experiences that capture attention and loyalty.

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AI shopping assistant

Printemps boosts Black Friday sales with personal shopping help

French luxury department store Printemps uses RCS to create personalized shopping experiences on both Black Friday and for the back-to-school period – and it just works:

  • 3 times more redirects than Rich SMS
  • 3 times higher read rate than email
  • 75% read rate
Image for Picard boosts engagement by 42% with interactive product carousels

Dynamic catalogs

Picard boosts engagement by 42% with interactive product carousels

RCS product carousels allow customers to explore your products in a dynamic way. Customers can browse through categories, view detailed product information, tap to order from your website, and even make purchases without leaving the conversation – a great way to capture their attention while simplifying their shopping experience and increasing conversions.

How Picard increased customer engagement by 42% with RCS

Frozen food retailer Picard created an AI-powered conversational RCS experience to help customers plan their holiday meals, letting them choose menus based on dietary needs, budget, and cooking preferences.

The results speak for themselves:

  • 10% more redirections
  • 3 times more clicks
  • 42% increase in customer engagement
Image for Courir makes promotions pop during the most competitive time of the year

Discounts and offers

Courir makes promotions pop during the most competitive time of the year

For over 40 years, Courir has been the go-to destination for sneaker lovers across Europe. But staying ahead in a competitive retail space is tough, even for industry leaders – and even more so during the holiday season.

Learn how Courir achieved 137% ROI with RCS

The solution? An eye-catching RCS campaign featuring a GIF with animated text and a call-to-action button driving customers to their website.

  • 137% ROI
  • 74% read rates
  • 3x higher campaign revenue
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Holiday campaigns

Micromania-Zing brings a big boost to brand visibility

Micromania-Zing, part of the gaming retail giant Game Stop, uses RCS to reach customers with promotions, loyalty offers, pre-ordering, and more. They include up to four calls-to-action to make it easier for customers to take the next step.

RCS was an obvious choice to reinforce our system with a conversational format. Thanks to Sinch’s support and expertise, we were able to boost traffic among an audience looking for good deals. 
Photo of Caroline Pineau Marescal 
Caroline Pineau Marescal  Data & CRM Manager, Micromania

  • 10% more redirections
  • 3 times more clicks
  • 42% increase in customer engagement
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Discounts and offers

Cdiscount increases order size by 9%

Cdiscount, an online marketplace, uses RCS features like images, CTAs, videos, and quick-reply buttons to capture customer attention and get them to act. This has had great results:

  • 4% increase in revenue
  • 9% boost in average basket size
  • 9 million customers

financial services

5 surefire ways to turn financial communications into scroll-worthy experiences

Financial communications are serious business, but that doesn’t mean they have to be dull.

Whether it’s keeping customers informed with real-time updates or providing personalized financial insights, RCS lets financial institutions deliver secure, informative messages that captivate customers, build trust, and create experiences that strengthen relationships.

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Notifications

Instant account updates at your customers’ fingertips

With RCS, financial institutions can send real-time account notifications about transaction activity, balance changes, policy updates, and more in a branded, verified, and engaging way. Rich media and clickable buttons encourage action so customers can stay on top of their finances without having to leave their messaging inbox.

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Security alerts

Trustworthy fraud alerts that get acted on

RCS takes fraud detection to the next level by enabling financial institutions to send real-time, branded alerts from verified profiles, keeping customers safe and giving them confidence the message is truly from their bank. With options to confirm or deny transactions right in the message, they can act quickly to protect their accounts and feel secure every step of the way.

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Account management

Timely, actionable payment reminders

Late payments? Not anymore. Send personalized, automated payment reminders directly to customers’ mobile inboxes with payment options and deadlines. RCS ensures reminders are easy to act on, allowing customers to pay instantly or schedule a payment.

When a major global bank switched from SMS to RCS for financial collections, they tripled renegotiation requests and credit recoveries. Thanks to RCS’s verified profiles and branded messaging, customers felt more secure and confident responding to calls-to-action. The lesson? Trust and interactivity drive real business results!

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Appointment booking

Quick and easy appointment scheduling

Forget the back-and-forth of scheduling appointments. Using RCS, financial institutions can offer a convenient scheduling feature that lets customers book, reschedule, or cancel appointments with advisors in just a few taps. Keeping customers informed has never been easier.

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Loan applications and offers

Hassle-free loan applications

Applying for a loan shouldn’t feel like a marathon. RCS simplifies the process with interactive messages that guide customers through the application, offering real-time support and answers to their questions. The result? Reduced drop-off rates and satisfied customers.

healthcare

4 RCS-powered solutions to step up healthcare communication

In healthcare, relationships are built on trust, timely communication, and, well, care. RCS lets providers send secure, real-time messages that help patients book appointments, connect with doctors, and manage their health effectively. It’s personal, friction-free, and designed for today’s patient expectations.

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Appointments and follow-up

Seamless appointment management and follow-up

No more missed appointments or complicated booking processes with RCS. Give patients a real-time scheduling option, where they can book, reschedule, or cancel appointments with a few taps.

Want to go the extra mile? Send an interactive map with directions to the clinic, a follow-up survey, or reminders for aftercare, and use suggested reply buttons to let patients respond easily or get in touch with their provider for guidance.

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Prescription management

Medication reminders and refills

Keeping patients on track with their prescriptions is crucial. RCS lets you send personalized medication reminders with refill options, instructions, and links to contact a healthcare provider if needed.

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Patient engagement and education

Educational videos

Medical procedures can be stressful, but RCS helps make the patient experience more personalized and empathetic. Sharing educational videos directly with patients can demystify upcoming procedures, reduce pre-appointment anxiety, and make them feel more supported.

Based on local regulations and restrictions, you can also add suggested action buttons to let patients connect with their provider to ask questions, all within the message.

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Patient engagement and education

Health tips and wellness updates

Keeping patients informed and engaged goes beyond appointments. RCS enables healthcare providers to send personalized wellness tips or lifestyle recommendations that make patients feel valued and supported and help them stay on top of their health.

technology

4 ways tech companies use RCS to keep users coming back

Whether you want to simplify key processes or deliver crucial notifications and personalized updates, RCS brings a new dimension to customer communications for tech providers.

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Notifications

Reliable notifications that keep users hooked

Retaining users goes beyond delivering a great in-app experience. It’s also about building long-term trust and reliability at every step of the user journey.

RCS enables app developers to send secure and timely notifications users can instantly trust thanks to branded messaging and verified sender profiles.

Image for How EasyPark Group creates secure driver experiences with RCS

How EasyPark Group creates secure driver experiences with RCS

EasyPark Group uses Sinch RCS to deliver crucial notifications across various markets. For users without RCS-enabled devices, EasyPark uses SMS to ensure they also receive important notifications.

How EasyPark Group keeps users informed with RCS

And the best part? Basic RCS messages are super easy to set up and maintain and created no friction for EasyPark or their users.

  • 97% delivery rate
  • 40% of messages sent via RCS in Germany
  • Millions of messages delivered
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Customer service and troubleshooting

Turn tech support into a differentiator

Tech support doesn’t have to be a negative experience – in fact, a strong support strategy is critical to keep customers happy.

With RCS, customers can interact directly with AI-powered chatbots or agents to troubleshoot issues. Rich messaging speeds up resolution by enabling users to share screenshots, receive step-by-step instructions or video tutorials, access self-service options, and more – all without leaving the conversation thread.

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Updates and releases

Introduce new features and upgrades with a bang

RCS lets you deliver exciting announcements using demo videos, high-quality visuals, and carousels that showcase the benefits of your new features and add-ons. Add clickable “Try it now” buttons to drive immediate engagement and make conversions seamless.

Image for Set users up for success with interactive onboarding and tutorials

User education and guidance

Set users up for success with interactive onboarding and tutorials

Helping users navigate your app or platform easily builds loyalty from the start. You can use RCS to share explainer videos and interactive step-by-step tutorials directly to their message inboxes so they can make the most of your product from day one.

If these companies used RCS

Need more examples?

Our expert Miriam Liszewski is never out of brilliant ideas when it comes to using RCS in creative, impactful ways. Get inspired!

Now that you’ve seen how businesses across various industries are keeping their users engaged, informed, safe, and happy with RCS, it’s your turn to get on board. Let’s help you turn every text into a memorable experience!

Sinch RCS in a nutshell: Redefining digital customer communications

RCS when you can, other channels when you can’t

With Sinch, you can prioritize RCS and switch to SMS or other messaging channels when needed, ensuring your messages reach your audience — with a 99% delivery rate.

Enterprise-grade infrastructure

We power more than 800 billion interactions per year, with direct control of the value chain, ensuring supreme reliability and scalability at a lower cost – with the highest security and compliance standards. Plus, our strong ties with Google and carriers ensure you get the best RCS experience.

Unmatched product portfolio

We support all your communication needs, from established to emerging channels, making them easy to manage via our AI-infused API platform, turnkey applications and our extensive partner ecosystem.

Global reach, local presence

Reach any customer on the planet, instantly and effortlessly. Our experts support you at every step to help you navigate today’s complex global communications landscape. We have a local presence in more than 60 countries, probably somewhere near you.

INSIGHTS

Explore more RCS content

What is RCS messaging?

Learn everything you need to know about RCS, including how it can help grow your business and tips to build a great strategy.
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RCS vs. SMS

RCS upgrades SMS with branding, rich media, and analytics. See the key differences that will help boost customer experience.
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Everything to know about Apple RCS

Apple’s RCS rollout has brought better messaging experiences between iPhones and Androids. Here’s everything we know so far.
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Sinch RCS

Messaging as it should be

Bring messages to life! Start sending branded, verified RCS messages right to your customers’ native mobile inboxes today.

Try RCS
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Turn every interaction into real results Chapter 4 Turn every interaction into real results