Customer Story
Vinomofo uncorks growth with SMS for HubSpot
Australia’s wine disruptor turned to Sinch Engage (formerly MessageMedia) to reach customers instantly and achieved 120% ROI in only six weeks.
Customer Story
Challenge: Email campaigns were being lost in crowded inboxes.
Solution: Vinomofo used SMS for HubSpot to add instant, personalized communication.
Results: A 120% ROI in six weeks, higher engagement, and time saved.
“The SMS for HubSpot integration has been a fantastic addition to our marketing arsenal with 120X ROI and 21% conversions!“
Vinomofo has never been just another wine retailer. With a community of more than half a million members, the brand has built its reputation on curating exceptional wines and delivering them with personality, humor, and authenticity. For Vinomofo, customer connection isn’t a marketing tactic—it’s the foundation of their growth.
But as the business scaled, email started to lose its impact. Customers’ inboxes were overflowing, important promotions were missed, and engagement was dropping. For time-sensitive campaigns like event reminders or flash sales, this was especially costly. Vinomofo needed a way to stand out and deliver messages directly to their community—without creating more manual work for the marketing team.
Vinomofo turned to Sinch Engage (formerly MessageMedia) to add SMS into its customer communication mix. By using the Sinch Engage for HubSpot integration, the team could send timely, personalized texts directly inside their existing HubSpot workflows. This made it easy to layer SMS into campaigns without changing tools or processes.
Instead of hoping emails were opened, Vinomofo could reach customers instantly—whether it was for last-minute wine deals, delivery updates, or exclusive event invitations. SMS gave the brand a direct line to its community and ensured no one missed out.
With SMS was fully integrated into HubSpot, Vinomofo could automate communications and segment audiences with the same ease as email. Messages were triggered by customer behavior and personalized at scale, making outreach both efficient and relevant.
This also freed up the marketing team’s time. Campaigns that once required hours of manual effort could now run automatically in the background, giving the team more space to focus on creative strategy and growth.
The results came quickly. In just six weeks, Vinomofo achieved a 120% return on investment with SMS campaigns. Customers engaged at much higher rates than with email alone, while the immediacy of text messaging helped the brand strengthen its conversational, community-first approach. For Vinomofo, partnering with Sinch Engage wasn’t just about adding another channel. It was about creating more authentic, timely interactions that matched the personality of the brand—and kept wine lovers coming back for more.
