Customer Story
P’Nut Street Noodles boosts growth with SMS for HubSpot
How the popular restaurant chain overcomes email aversion by integrating Sinch Engage with HubSpot to automate customer communication and drive engagement.
Customer Story
Challenge: Low email engagement meant promotions weren’t reaching customers fast enough.
Solution: P’Nut Street Noodles used SMS for HubSpot to deliver instant, personalized offers.
Results: Sales lifted 50% and customer retention improved across all locations.
“SMS has worked extremely well in driving conversions for flash offers and personalized communications aimed to surprise and delight customers.“
P’Nut Street Noodles has become a go-to destination for fresh, authentic Asian street food across Australia. But as the business expanded, keeping customers engaged grew harder. With crowded inboxes, many promotional emails were being missed—making it difficult to drive timely visits and repeat orders.
“SMS gets right in front of them at the right time so they’re more likely to engage,” said Keveene Penilla, Marketing Manager at P’Nut Street Noodles.
The team turned to Sinch Engage (formerly MessageMedia) and adopted the HubSpot integration. This gave P’Nut the ability to send promotions, reminders, and loyalty offers straight from HubSpot—making communication faster, more personalized, and easier to manage across multiple restaurant locations.
“SMS has worked extremely well in driving conversions for flash offers and personalized communications aimed to surprise and delight customers,” Keveene explained.
From last-minute offers to targeted meal promotions, SMS gave P’Nut a direct channel to connect with diners in the moment.
With SMS built into HubSpot, P’Nut could automate retention campaigns, segment audiences, and tailor messages based on customer preferences.
“We’ve now got a beautiful, really in-depth workflow in terms of retention,” said Keveene. “We’ll make sure we’re targeting our customers with the foods they like, and not the items or offers irrelevant to them, like gluten-free. Our objective is to ensure that the customer is always getting the value they want from their orders.”
This level of personalization helped the brand strengthen loyalty while saving the marketing team time on manual tasks.
The results were clear. P’Nut Street Noodles saw a 50% increase in sales after introducing SMS, along with a noticeable boost in customer retention.
“When we use SMS for last-minute or flash offers, we have seen a huge jump,” Keveene shared.
By using Sinch Engage, P’Nut Street Noodles not only grew sales but also built stronger relationships with customers—turning timely promotions into long-term loyalty.
