Customer Story
How Maaco Midwest shifted from daily calls to reaching hundreds with SMS
Learn how Maaco Midwest shifted from manual phone calls to SMS, saving time and generating more leads with faster responses.
Customer Story
Challenge: Manual phone calls limited outreach to about 100 people per day.
Solution: Maaco Midwest adopted Sinch Engage to send SMS to hundreds of leads at once.
Results: Higher response rates, more leads generated, and less time spent on manual work.
“SMS is just a better way of getting a hold of people. I get a bigger response with SMS and with Sinch Engage because I can reach hundreds of people at one time.“
Maaco Midwest, a regional leader in auto body and paint services, depends on a steady flow of leads to keep its shops busy. But for Business Development Manager Michele Brewer, generating those leads was harder than it needed to be.
Before SMS, Michele relied on one-to-one phone calls to connect with prospects. On her most productive days, she could call just over 100 people — but it was time-consuming, repetitive, and still didn’t guarantee responses. Their existing program also lacked the capabilities to manage large-scale outreach, making it impossible to efficiently contact bigger lists of customers.
“I was making individual cell phone calls, one at a time. And I could reach up to a little over 100 people in a day that way. However, the program that we have available to us … just doesn’t have the capabilities to help us reach out to a large amount of people,” Michele explained.
Recognizing the limitations of manual outreach, Maaco Midwest adopted Sinch Engage (formerly MessageMedia) to introduce SMS into its customer communication strategy. With text messaging, Michele could send updates and promotions to hundreds of customers at once, replacing a process that used to take an entire day of dialing.
“SMS is just a better way of getting a hold of people. I get a bigger response with SMS and with Sinch MessageMedia because I can reach hundreds of people at one time,” she said.
Instead of spending hours chasing phone calls, Michele could now communicate with a larger audience in minutes, freeing up time for other business priorities while ensuring customers received timely, relevant messages.
SMS didn’t just save time — it also improved results. Customers responded more quickly to text messages than they did to phone calls, allowing Michele to start more conversations and convert interest into qualified leads.
With two-way messaging built into Sinch Engage (formerly MessageMedia), prospects could easily reply to texts, ask questions, or confirm details, creating a faster path from outreach to engagement. As a result, Maaco Midwest saw a stronger pipeline and a more reliable way to drive new business.
By switching to SMS, Michele transformed her outreach from a daily grind of phone calls into a scalable, efficient, and more effective process — one that continues to support Maaco Midwest’s growth.
