Lupo Digital boosts campaigns with SMS for HubSpot

Lupo Digital is a HubSpot Platinum Solutions Partner that supports clients across industries — from education and healthcare to financial services and technology. As a full-stack partner, the agency helps businesses design customer journeys that generate leads, nurture prospects, and convert them into long-term customers.

“We’re a full-stack partner across marketing, sales, and customer service. We understand the challenge to find leads, nurture them and convert to customers – and how to cut through the noise,” said Michael Wolf, Founder and Director of Lupo Digital.

But as inboxes became more crowded, email alone wasn’t enough to deliver results. Campaigns lacked immediacy, and response rates were falling short of expectations.

“If you just rely on email to get the message out, we know from experience that campaign effectiveness drops by at least 50%,” Michael explained.

To give clients the cut-through they needed, Lupo Digital turned to Sinch Engage (formerly MessageMedia). By integrating Sinch Engage for HubSpot, the agency enabled clients to add instant, personalized messaging directly into their HubSpot workflows.

This allowed campaigns to combine the scalability of automation with the immediacy of SMS — ensuring that important messages reached customers right when they mattered most.

“The end goal is to increase re-enrolment conversion and sales – and the success rate of this campaign massively depends on SMS,” Michael said, referencing the education sector where timely reminders are critical.

The impact was clear: adding SMS boosted campaign effectiveness by 50% across multiple industries. Clients saw stronger engagement, higher conversions, and improved customer retention. For education providers like CBD College, SMS made a measurable difference during re-enrolment campaigns.

But the benefits extended well beyond education. From flash sales to customer service updates, Lupo Digital now had a reliable tool to help clients create conversations that delivered value at every stage of the customer journey.

“Sinch Engage is absolutely pivotal to that strategy because everybody these days is on mobile, particularly young people in education,” Michael noted.

And thanks to Sinch Engage’s global expertise and local presence, clients could trust that their messages would be delivered quickly and reliably.

“What I love most is that Sinch Engage is part of a global company with a local presence. That means it understands the landscape and the intricacies of working with Australian carriers,” Michael said.