Customer Story

Glamour Shop cultivates loyalty with MMS messaging

By using Sinch Engage, Glamour Shop delivers personalized MMS campaigns that keep customers engaged and connected.
Image for Glamour Shop cultivates loyalty with MMS messaging

Overview

Challenge: Needed a more personal, visual way to connect with loyal customers.

Solution: Glamour Shop used Sinch Engage to send MMS messages tailored to each customer.

Results: Stronger loyalty, better customer experience, and higher engagement.

Company

Glamour Shop

Product

Industries

Retail

Country

Australia
“We have a strong relationship with loyal customers, and having MMS lets us use what works best for the situation and our customers.“
Stephanie Goodwin Cline Glamour Shop

For Glamour Shop, customer relationships are everything. As a women’s fashion retailer, the brand thrives on loyal customers who return not just for the products but also for the experience. To stand out in a crowded retail market, Glamour Shop needed a way to maintain its personal touch even as its customer base grew.

Traditional email campaigns weren’t enough. Messages lacked the immediacy and visual appeal needed to grab attention and inspire customers to act. That’s when Glamour Shop turned to Sinch Engage for MMS messaging.

Creating personal, visual connections

With MMS, Glamour Shop could send messages that went beyond plain text—sharing images, product previews, and promotions that felt more personal and relevant. This allowed the retailer to tailor its communications to different situations, meeting customers with the right message at the right time.

Strengthening loyalty and customer experience

By using MMS through Sinch Engage, Glamour Shop created a more engaging and personalized customer experience. The ability to connect visually helped the brand deepen loyalty, build trust, and ensure that customers always felt valued.

The result was stronger engagement across campaigns, more responsive customers, and a customer experience that lived up to the brand’s reputation for personal service.