Customer Story
Glamour Shop cultivates loyalty with MMS messaging
Overview
Challenge: Needed a more personal, visual way to connect with loyal customers.
Solution: Glamour Shop used Sinch Engage to send MMS messages tailored to each customer.
Results: Stronger loyalty, better customer experience, and higher engagement.
Company
Glamour ShopProduct
Industries
RetailCountry
Australia“We have a strong relationship with loyal customers, and having MMS lets us use what works best for the situation and our customers.“
For Glamour Shop, customer relationships are everything. As a women’s fashion retailer, the brand thrives on loyal customers who return not just for the products but also for the experience. To stand out in a crowded retail market, Glamour Shop needed a way to maintain its personal touch even as its customer base grew.
Traditional email campaigns weren’t enough. Messages lacked the immediacy and visual appeal needed to grab attention and inspire customers to act. That’s when Glamour Shop turned to Sinch Engage for MMS messaging.
Creating personal, visual connections
With MMS, Glamour Shop could send messages that went beyond plain text—sharing images, product previews, and promotions that felt more personal and relevant. This allowed the retailer to tailor its communications to different situations, meeting customers with the right message at the right time.
Strengthening loyalty and customer experience
By using MMS through Sinch Engage, Glamour Shop created a more engaging and personalized customer experience. The ability to connect visually helped the brand deepen loyalty, build trust, and ensure that customers always felt valued.
The result was stronger engagement across campaigns, more responsive customers, and a customer experience that lived up to the brand’s reputation for personal service.
